As a result of the strong performance of
Rainbow
Rangers on Nick Jr. in the U.S.,
Genius Brands
International “Genius Brands” (Nasdaq: GNUS) announced
today that Nickelodeon, a Viacom Inc. company (Nasdaq: VIA, VIAB),
has significantly increased the broadcasting of the Company’s
original preschool series by tripling the daily broadcast.
Effective immediately, Nick Jr. will now go to
airing Rainbow Rangers Monday – Friday, 3x per day, and on the
weekends with a new episode premiering each Sunday. Since
premiering on Nick Jr. in November 2018, the series has
consistently achieved high ratings with its target demo of Girls 2
– 5-years-old.
“The increased broadcast run commitment in the
premium 10 weeks leading up to Christmas underscores the success of
the series. The exposure of Rainbow Rangers is now essentially
tripled,” said Andy Heyward, Chairman & CEO, Genius
Brands.
“As products are now rolling out into the
marketplace, this huge increase in daily exposure will grow the
awareness and appetite for the 375 SKUs of Rainbow Rangers’
licensed products beginning to be introduced now,” said Lloyd
Mintz, SVP, Global Consumer Products, Genius Brands. “The licensed
categories include toys, books, apparel, footwear, sleepwear,
bedding, school supplies, party goods, costumes, novelty, vitamins,
bathing suits, bicycles, among others.”
Heyward adds, “We are thrilled with the
commitment that Nickelodeon continues to make to Rainbow Rangers by
providing more opportunities for young audiences to watch
throughout the week this special series that not only delivers fun,
adventure and entertainment but important positive messaging of
empowerment and diversity.”
In the international market, Rainbow Rangers
season one debuted this summer across Latin America on Nickelodeon
LatAm, and in its first major European territory, Italy, on
Cartoonito. Genius Brands is currently in negotiations with a
number of other leading broadcasters around the world, which will
be announced in the coming days, as well as global licensing
agents.
Rainbow Rangers is a rescue-based series that
follows the adventures of seven girls who are Earth’s first
responders, protecting people, animals, resources, and the natural
beauty of our world. The series boasts a unique and
highly-accomplished team of creators from the animated motion
picture and television worlds, including Rob Minkoff
(Disney’s The Lion King director), Shane Morris (Disney’s
Frozen co-writer), Tim Mansfield, and New York Times Bestselling
author and Emmy Award-nominated writer Elise Allen (Dinosaur
Train, Lion Guard, Barbie specials), who serves as head
writer and co-creator. Multiple Emmy Award-winning
director Michael Maliani directs the series, and Genius
Brands' Chairman and CEO and multiple Emmy Award-winning producer,
Andy Heyward, serves as executive producer.
About Genius Brands
InternationalHeadquartered in Beverly Hills, Genius Brands
International, Inc. (Nasdaq: GNUS) is a leading global kids media
company developing, producing, marketing and licensing branded
children’s entertainment properties and consumer products for
media and retail distribution. The Company’s “content with a
purpose” brand portfolio, which is led by award-winning creators
and producers, includes preschool properties Rainbow
Rangers for Nick Jr. and Llama Llama for Netflix;
award-winning toddler brand, Baby Genius; adventure
comedy STEM series, Thomas Edison's Secret Lab; and financial
literacy and entrepreneurship series, Warren Buffett's Secret
Millionaires Club. The Company’s content catalog also includes the
animated series, Stan Lee's Cosmic Crusaders, created
with Stan Lee's Pow! Entertainment. Seeing the need to provide kids
and parents with a safe viewing environment that offers
premium enriching and engaging programming, Genius Brands launched
the Genius Brands Network – comprised of Kid Genius Cartoon
Channel and Baby Genius TV, as well as an
exclusive Kid Genius Cartoons Plus subscription channel
on Amazon Prime.The Network channels are available in approximately
80 million U.S. households via a variety of distribution platforms,
including cable with Comcast and Cox, OTT including Amazon Fire,
DISH TV/Sling, set-top box, internet, and mobile. Through
licensing agreements with category leading partners,
characters from the Company’s properties also appear on a wide
range of consumer products for retail. For
additional information, please
visit www.gnusbrands.com
Forward Looking Statements: Certain statements
in this press release constitute "forward-looking statements"
within the meaning of the federal securities laws. Words such as
"may," "might," "will," "should," "believe," "expect,"
"anticipate," "estimate," "continue," "predict," "forecast,"
"project," "plan," "intend" or similar expressions, or statements
regarding intent, belief, or current expectations, are
forward-looking statements. While the Company believes these
forward-looking statements are reasonable, undue reliance should
not be placed on any such forward-looking statements, which are
based on information available to us on the date of this release.
These forward looking statements are based upon current estimates
and assumptions and are subject to various risks and uncertainties,
including without limitation those set forth in the Company's
filings with the Securities and Exchange Commission (the "SEC"),
not limited to Risk Factors relating to its patent business
contained therein. Thus, actual results could be materially
different. The Company expressly disclaims any obligation to update
or alter statements whether as a result of new information, future
events or otherwise, except as required by law.
GENIUS BRANDS MEDIA CONTACT:Michelle Orsi/Carol
Holdsworth
Three.Sixty
Marketing & Communications
310-418-6430; michelle@360-comm.com
FOR INVESTOR RELATIONS:Crescendo
Communications, LLC Tel: 212-671-1020 GNUS@crescendo-ir.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/a9341827-e757-4cb8-813a-3092a4d6f64e
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