Redbox Taps TiVo to Increase Personalization and Content Discovery
April 08 2019 - 8:00AM
Business Wire
TiVo will Help Redbox Deliver Customized
Content Experiences to Consumers Across Redbox Kiosks, On Demand
and Mobile
TiVo Corporation (NASDAQ: TIVO), a global leader in
entertainment technology and audience insights, today announced
that Redbox tapped TiVo to deliver engaging, personalized content
experiences to its customers via TiVo’s Personalized Content
Discovery platform. Redbox is America’s destination for new-release
movie and video game rentals with more than 41,500 kiosks
nationwide and a new streaming service, Redbox On Demand.
Redbox is deploying TiVo’s Personalized Content Discovery
platform, including Search, Recommendations and Insights, to engage
new customers, increase retention and enhance loyalty across
Redbox.com, Redbox On Demand streaming apps and physical boxes
nationwide. TiVo’s fully-integrated platform enables more tailored
recommendations to connect Redbox consumers with the content they
love, across viewing devices, for a truly streamlined
experience.
Redbox will also enable TiVo’s Video and Video Game Metadata,
including access to TiVo’s library of enhanced entertainment
metadata and high-resolution imagery, to further personalize
content discovery.
“We are excited that Redbox has selected our technology to give
their customers a highly personalized, feature-rich entertainment
experience they can enjoy across all of their devices,” said Walt
Horstman, senior vice president and general manager, Advanced Media
and Advertising, TiVo. “Redbox is fully utilizing our Personalized
Content Discovery platform and showcasing how it can be used in
many non-linear environments, including redbox.com, their mobile
apps, and physical boxes throughout the country.”
“With TiVo’s Personalized Content Discovery platform, we are
able to offer our consumers a more engaging and relevant
entertainment experience across multiple devices,” said Ash
Eldifrawi, chief marketing and customer experience officer at
Redbox. “We’re gaining a more holistic view of all of our audience
metrics, helping us align our data and insights across all devices
and platforms, ultimately allowing us to grow our business.”
About Redbox
With more than 5 billion rentals to date, Redbox is America’s
leading source for affordable new release movie and video game
rentals. Redbox offers DVD, Blu-ray Disc® and video-game rentals
through the nation’s largest network of more than 41,500
conveniently located, self-service entertainment kiosks, and On
Demand movies and TV shows, without a subscription. For more
information, visit www.redbox.com.
About TiVo
TiVo Corporation (NASDAQ: TIVO) is a global leader in
entertainment technology and audience insights. From the
interactive program guide to the DVR, TiVo delivers innovative
products and licensable technologies that revolutionize how people
find content across a changing media landscape. TiVo enables the
world’s leading media and entertainment providers to deliver the
ultimate entertainment experience. Explore the next generation of
entertainment at business.tivo.com or follow us on Twitter
@tivoforbusiness.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers
are cautioned that such forward-looking statements involve risks
and uncertainties that could cause actual events or our actual
results to differ materially from those expressed in any such
forward-looking statements. Readers are directed to TiVo’s periodic
and other reports filed with the Securities and Exchange Commission
(SEC) for a description of such risks and uncertainties. TiVo
undertakes no obligation to update any forward-looking
statements.
TiVo and the TiVo logo are registered trademarks of TiVo
Corporation and its subsidiaries worldwide. All other trademarks
are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20190408005304/en/
Lerin O’NeillTiVo+1 408 562 8455Lerin.Oneill@tivo.com
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