Signature Abu Dhabi Entertainment Destination Yas Island Launches on Roblox with Super League
August 24 2023 - 8:00AM
Super League (Nasdaq: SLGG), a global leader in
providing immersive experiences across the world's largest
metaverse gaming platforms, has developed Yas Island Tycoon for
Roblox, a global immersive platform where 66 million people connect
and communicate daily.
Yas Island Tycoon brings to life Yas Island, the
world-renowned leisure and entertainment destination located in Abu
Dhabi. Through high engagement design and narrative play, the
experience offers users a thrilling journey through key Abu Dhabi
landmarks on Yas Island and beyond, including SeaWorld Yas Island,
Abu Dhabi, Yas Marina Circuit, Etihad Park, Aldar Square,
twofour54’s Yas Creative Hub, and an Experience Abu Dhabi dedicated
area featuring Louvre Abu Dhabi, Mamsha Al Saadiyat, Sir Bani Yas
Island, Al Ain Oasis and Al Jahili Fort.
The attractions within the virtual environment
are situated across a space representing 15 square miles in the
real-world, enabling endless exploration and interaction within a
socially-engaging world, fostering entertainment, education, and
cultural immersion on a global scale.
“Super League is proud and grateful to have been
chosen by a consortium of signature Abu Dhabi entities to bring Yas
Island to life, full of iconic Abu Dhabi attractions, in one of the
most expansive tycoon experiences on Roblox,” said Matt Edelman,
President and Chief Commercial Officer of Super League. “The
commitment of such a distinguished group is evidence that the
global travel and tourism industry is waking up to the
possibilities to attract visitors, residents, and corporations
through imaginative experiences on immersive platforms. We are
excited to have been given the opportunity to be pioneers in this
huge market.”
To start your virtual adventure, visit the Yas Island virtual
experience on Roblox: Yas Island Tycoon
About Super League Super League
(Nasdaq: SLGG) is a leading strategically-integrated publisher and
creator of games and experiences across the world’s largest
immersive digital platforms. From metaverse gaming powerhouses such
as Roblox, Minecraft and Fortnite, to the most popular Web3
environments such as Sandbox and Decentraland, to bespoke worlds
built using the most advanced 3D creation tools, Super League’s
innovative solutions provide incomparable access to massive
audiences who gather in immersive digital spaces to socialize,
play, explore, collaborate, shop, learn and create. As a true
end-to-end activation partner for dozens of global brands, Super
League offers a complete range of development, distribution,
monetization and optimization capabilities designed to engage users
through dynamic, energized programs. As an originator of new
experiences fueled by a network of top developers, a comprehensive
set of proprietary creator tools and a future-forward team of
creative professionals, Super League accelerates IP and audience
success within the fastest growing sector of the media industry.
For more, go to superleague.com.
About the Department of Culture and
Tourism – Abu DhabiThe Department of Culture and Tourism –
Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu
Dhabi’s culture and tourism sectors, fuels economic progress and
helps achieve Abu Dhabi’s wider global ambitions. By working in
partnership with the organizations that define the emirate’s
position as a leading international destination, DCT Abu Dhabi
strives to unite the ecosystem around a shared vision of the
emirate’s potential, coordinate effort and investment, deliver
innovative solutions, and use the best tools, policies and systems
to support the culture, creative and tourism industries.
DCT Abu Dhabi’s vision is defined by the
emirate’s people, heritage and landscape. We work to enhance Abu
Dhabi’s status as a place of authenticity, innovation, and
unparalleled experiences, represented by its living traditions of
hospitality, pioneering initiatives and creative thought.
For more information about the Department of
Culture and Tourism – Abu Dhabi and the destination, please visit:
dctabudhabi.ae and visitabudhabi.ae
CONTACT For Super League Gillian Sheldon
gillian.sheldon@superleague.com
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