Steve Madden Signs License Agreement with Dualstar Entertainment Group for Olsenboye
November 02 2009 - 7:30AM
Business Wire
Steve Madden (Nasdaq: SHOO), a leading designer and marketer of
fashion footwear and accessories for women, men and children, today
announced that it has signed an exclusive licensing agreement with
Dualstar Entertainment Group to design, manufacture, and distribute
a collection of footwear and accessories for the Olsenboye brand.
Olsenboye is a new brand created by Mary-Kate Olsen and Ashley
Olsen that will be distributed exclusively to JCPenney. Merchandise
will be available in select JCPenney stores and on jcp.com starting
in Holiday 2009, with a full launch set for Spring 2010.
"We believe that Olsenboye will be an excellent addition to our
growing portfolio of footwear and accessories brands,” said Edward
Rosenfeld, Chairman and Chief Executive Officer. “Steve and his
team are very excited about the opportunity to join forces with
Ashley and Mary-Kate to create aspirational, trend-right fashions
at affordable prices for the JCPenney customer.”
About Steve Madden
Steve Madden designs and markets fashion-forward footwear and
accessories for women, men and children. The shoes and accessories
are sold through 88 company-owned (including the Company’s online
store), department stores, and apparel, footwear, and accessories
specialty stores. The Company has several licensees for its brands,
including for outerwear, cold weather accessories, eyewear,
hosiery, and bedding and bath products. The Company is the licensee
for footwear, handbags and belts for Fabulosity, for footwear for
Elizabeth and James and l.e.i. and for handbags and belts for
Betsey Johnson and Daisy Fuentes.
About Dualstar Entertainment Group
Dualstar Entertainment Group, founded in 1993 by Mary-Kate Olsen
and Ashley Olsen, is a distinctive boutique global brand management
company with offices in Culver City and New York.
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