Steve Madden Announces Licensing Agreement to Launch Steve Madden Apparel Line with L’Koral
October 28 2009 - 7:30AM
Business Wire
Steve Madden (Nasdaq: SHOO), a leading designer and marketer of
fashion footwear and accessories for women, men and children,
announced today that it has entered into a licensing agreement with
L’Koral Industries to design and market a women’s fashion apparel
line for the Steve Madden brand. The collection is scheduled to
debut in better department stores and specialty retailers in Spring
2010.
Steve Madden, Founder, said, “I’m very excited about creating
trend-right ready-to-wear for the Steve Madden customer. Jane
Siskin [CEO of L’Koral] really understands my design aesthetic and
the Steve Madden brand identity, making L’Koral the ideal partner
for us. I’m really enjoying working with Jane to bring the Steve
Madden sensibility to apparel.”
Flirty and playful, the Spring 2010 collection radiates a fresh,
trendy look, offering pixie dresses, skirts, lightweight jackets,
boyfriend jackets and boyfriend shorts. In keeping with the
footwear brand's downtown style, the apparel line's bohemian flair
is tempered with distinctly modern details. Exposed zippers,
hardware details and oversized but sharply tailored boyfriend
styles are juxtaposed against miniature ditsy prints and feminine
ruffles.
Jane Siskin, CEO of L’Koral, commented, “We are extremely
pleased to be working with Steve in developing an apparel
collection that reflects his vision for the brand. We believe that
the strength of the Steve Madden name, combined with L’Koral’s
design and marketing capabilities, provide the ingredients for a
tremendously successful endeavor.”
About Steve Madden
Steve Madden designs and markets fashion-forward footwear and
accessories for women, men and children. The shoes and accessories
are sold through 88 company-owned retail stores (including the
Company’s online store), department stores, and apparel, footwear,
and accessories specialty stores. The Company has several licensees
for its brands, including for outerwear, cold weather accessories,
eyewear, hosiery, and bedding and bath products. The Company is the
licensee for footwear, handbags and belts for Fabulosity, for
footwear for Elizabeth and James and l.e.i. and for handbags and
belts for Betsey Johnson and Daisy Fuentes.
About L’Koral
Founded in 1983, L'Koral designs and markets apparel, with over
eight brands including LaRok, Elizabeth and James, and Patterson J.
Kincaid. Well known for its launch of the 7 For All Mankind Denim
brand (now separately owned), L'Koral strives to react to the
mercurial fashion market by introducing new brands quickly and
effectively. The company distributes its various brands to the mass
market channel including Wal-Mart, JC Penney, and Kohl's as well as
to high-end contemporary retailers such as Neiman Marcus, Intermix
and Barney's New York.
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