NEW YORK and MANILA, Philippines, Feb. 21, 2024 /PRNewswire/
-- Stagwell (NASDAQ: STGW), the challenger network
built to transform marketing, has added Octopus&Whale, a
Philippines-based game and
experience design agency that helps companies parlay ideas into
immersive communications, to its fast-growing Global Affiliate
Network to bolster full-service and specialty digital solutions for
clients across Asia-Pacific.
As the country’s only agency with a focus
on gaming, they aim to complement Stagwell's full-service
offerings.
The partnership comes as Stagwell accelerates its commitment to
growth across Asia, anchored by
its regional offices in Singapore
and Malaysia, and over 25
affiliate partners in Asia to
date.
Octopus&Whale is now celebrating its fourth year, having
expanded its client base to include some of the Philippines' most iconic names in
business, such as SM, Meralco, NutriAsia, Unilab, and Philippine
Airlines. As the country's only agency with a focus on gaming, they
aim to complement the full-service creative, media and digital
services offered by Stagwell.
Octopus&Whale was also the first Filipino agency to venture
into the blockchain with "Save Our Sharks," a metaverse initiative
generating over $1.5M worth of
digital collectibles to drive awareness for Philippine shark
conservation.
"Tiempo and the entire Octopus&Whale team strive to exceed
client needs while pushing boundaries across immersive experiences.
We're pleased to partner with them and bring their expertise in the
fast-growing gaming and experience space to larger clients in
the Philippines and Southeast Asia," said Randy Duax, managing director, Asia-Pacific for Stagwell.
"Through our partnership with Stagwell, we see endless
opportunities to amplify our creative vision and reach untapped
markets that could benefit from our specialty digital
capabilities," said Joey David
Tiempo, founder and CEO, Octopus&Whale. "We are excited
to collaborate with other players in this tech-first network and be
the guide for businesses who want to explore the gaming space."
Stagwell's Global Affiliate Program powers agile global
solutions for clients, allowing Stagwell to partner with regional
experts to scale marketing capabilities to new regions. Since the
program's inception, Stagwell has formed partnerships with nearly
80 affiliates across APAC, EMEA, LATAM and North America,
extending Stagwell's global operational reach to 98 countries.
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to
transform marketing. We deliver creative performance at scale for
the world's most ambitious brands, connecting culture-moving
creativity with cutting-edge technology to harmonize the art and
science of marketing. Led by entrepreneurs, our more than 13,000
experts in more than 34 countries are united under a single
purpose: to generate effectiveness and improve business results for
their clients. Join us at www.stagwellglobal.com.
Media Contacts:
For APAC
Germaine Ong
germaine.ong@stagwellglobal.com
For U.S.
Sarah Arvizo
pr@stagwellglobal.com
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SOURCE Stagwell Inc.