SmileDirectClub Allowed New Patent for Innovative SmileBus Concept
October 05 2021 - 8:35AM
SmileDirectClub, Inc. (Nasdaq: SDC), the next generation oral care
company with the first medtech platform for teeth straightening,
today announced the United States Patent & Trademark Office
(”USPTO”) will issue a patent on the Company’s innovative SmileBus
concept. SmileDirectClub’s investment in its SmileBus fleet and its
SmileBus concept, which the USPTO recognized as novel, underscores
its commitment to its mission of increasing access to oral care.
The patent will further strengthen protection for SmileDirectClub’s
intellectual property as one of the methods for bringing premium,
affordable, accessible oral care to more people through its
telehealth platform.
Since launching in the US in 2018, SmileDirectClub’s fleet of
SmileBuses has traveled across the continental US. A similar
SmileBus concept launched in the UK in 2020. The US and UK fleets
have made nearly 1,200 stops and empowered SmileGuides to take
nearly 100,000 3D images to date, helping consumers get a smile
that they love wherever they live, including the many areas without
access to an orthodontist.
“For far too long, access to orthodontic care was limited to
only those areas that could support an in-person practice. Thanks
to the SmileBus and SmileDirectClub’s industry-first telehealth
platform for teeth straightening, more communities than ever now
have a premium, affordable, accessible option,” said Susan
Greenspon Rammelt, Chief Legal Officer and EVP of Business Affairs
at SmileDirectClub. “We are pleased the USPTO has acknowledged the
novelty of our SmileBus concept by allowing this patent. The
SmileBus has helped thousands of people in the US and UK get
started on their smile journey – many of whom live in ‘dental
deserts’ without convenient access to orthodontic treatment.”
This newest patent will join the Company’s robust intellectual
property portfolio, which includes SmileDirectClub’s
patent-protected and innovative digital customer journey,
groundbreaking advancements in the manufacture of clear aligners,
award-winning whitening system and many other premium oral care
offerings.
Since its launch in the U.S. in 2014, SmileDirectClub has become
one of the fastest-growing health technology companies in the world
and is the leading telehealth platform for orthodontia.
SmileDirectClub has straightened smiles for over 1.5 million
customers around the world.
About
SmileDirectClubSmileDirectClub, Inc. (Nasdaq: SDC)
(“SmileDirectClub”) is an oral care company and creator of the
first medtech platform for teeth straightening. Through its
cutting-edge telehealth technology and vertically integrated model,
SmileDirectClub is revolutionizing the oral care industry, offering
consumers the ability to get clinically safe and effective
treatment but without the 3x markup. SmileDirectClub’s mission is
to democratize access to a smile each and every person loves by
making it affordable and convenient for everyone. SmileDirectClub
is headquartered in Nashville, Tennessee and operates in the U.S.,
Canada, Australia, New Zealand, United Kingdom, Ireland, Germany,
Netherlands, Austria, Hong Kong, Singapore, Spain, and Mexico. For
more information, please visit SmileDirectClub.com.
Contact:SmileDirectClub Media Relations:
Press@SmileDirectClub.com
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