Sinclair and Futuri Announce Strategic Partnership to Innovate Television Sales with AI Technology
February 06 2024 - 11:00AM
Business Wire
Sinclair Broadcast Group, LLC, a subsidiary of Sinclair Inc.
(Nasdaq: SBGI), together with Futuri, a leader in AI-driven
audience engagement and sales intelligence solutions, today
announced a strategic partnership that will integrate Futuri's
advanced AI-driven sales system, TopLine®, into Sinclair's 186
owned and or operated television stations, spanning 85 markets.
The decision to adopt TopLine® AI follows a successful pilot
program initiated during the summer 2023. The pilot demonstrated
the tool's effectiveness in improving sales efficiency and revenue
growth. TopLine® combines AI technology with sales research and
data-driven presentations, empowering sales teams to extend into
new categories, get more appointments, and reach new types of
buyers.
This partnership marks a significant step in both companies'
commitment to technological advancement in the broadcasting
industry. The collaboration not only signifies Sinclair's
dedication to operational efficiency and innovation but also
highlights Futuri's role as a key player in revolutionizing media
sales processes.
"We are thrilled about our partnership with Futuri and the
integration of TopLine® into our sales operations," said Ryan
Moore, Senior Vice President and Chief Revenue Officer, Sinclair,
Inc. "This technology not only equips our sales team with
cutting-edge tools and a competitive edge to engage new
advertisers, but it also empowers them to spend more quality time
with our clients, enhancing our relationships and driving our sales
strategy forward."
"Sinclair’s adoption of TopLine® represents a shared commitment
to innovation and a significant leap forward for the media
industry,” said Daniel Anstandig, CEO of Futuri. “Sinclair's
forward-thinking ethos perfectly complements our vision at Futuri,
setting the stage for exciting developments in media technology and
audience engagement."
Advertisers interested in enhancing their ad buys and developing
targeted audience advertising should contact their local Sinclair
station or visit https://sbgi.net/tv-stations. Television
broadcasters interested in learning more about TopLine®'s sales
intelligence system can visit TopLineforTV.com.
About Sinclair Broadcast Group:
Sinclair Broadcast Group is a subsidiary of Sinclair Inc.,
(Nasdaq: SBGI) a diversified media company and a leading provider
of local news and sports. The Company owns, operates and/or
provides services to 185 television stations in 86 markets
affiliated with all the major broadcast networks; owns Tennis
Channel and multicast networks Comet, CHARGE!, TBD. and The Nest;
and owns and provides services to 21 regional sports network
brands. Sinclair’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net.
About Futuri Media
Futuri is a global leader in AI solutions that drive audience
and revenue growth for broadcasters, digital publishers, and
content creators. Founded in 2009, Cleveland-based Futuri is at the
forefront of AI-powered audience engagement and sales technology,
trusted by thousands of broadcasters around the world. Key
solutions include TopLine ®, a sales intelligence system designed
to enhance local advertising sales and expedite the sales cycle;
TopicPulse, an AI-powered story discovery system that provides
real-time insights and predictions about trending topics; and
AudioAI, a cutting-edge system that enables broadcasters to create
AI-powered hosts, streamline commercial production, and automate
podcast creation. More information about Futuri is available at
www.FuturiMedia.com
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20240206001913/en/
Sinclair: Jessica Bellucci jbellucci-c@sbgtv.com Futuri: Mary
Rogers | maryrogers@futurimedia.com
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