Specialty Sales & Marketing Standardizes on Siebel CRM OnDemand to Boost Sales Productivity; Leading Automotive Aftermarket Sale
January 23 2006 - 9:00AM
Business Wire
Siebel Systems, Inc. (NASDAQ:SEBL), a leading provider of
customer-facing solutions, today announced that Specialty Sales
& Marketing (SS&M), Canada's leading sales and marketing
agency for the automotive, heavy duty and industrial aftermarket,
selected Siebel CRM OnDemand to manage the complex
supplier-distributor relationships at the core of its business.
SS&M provides contract sales and marketing services to
aftermarket parts suppliers, linking them with warehouse
distributors, jobbers, and end-user service providers such as
automotive repair facilities. By helping its customers successfully
navigate these intricate relationships, SS&M has built an
enviable track record of success. Key to that success was a custom
CRM system that allowed SS&M to track sales across its
supply-chain and calculate sales team bonuses. However, to make the
system useful, an outside consultant spent days manually compiling
sales data from dozens of Excel spreadsheets into a home-grown
database, resulting in inconsistent sales data. Additionally, sales
professionals spent many hours navigating the cumbersome system to
produce results. "As much as our CRM system helped to differentiate
us in the markets we serve, getting the results was just too
painful," said Bruce Hipkiss, vice president of sales at SS&M.
"We need a solution that automatically imports supplier sales data
to provide a single view of distributor-supplier sales data --
without having to worry about integration or third-party tools.
We're in the business of helping our customers sell parts -- not
managing information technology -- and we need a CRM solution that
is a value-add not only to our business but also to our customers'
businesses." Hipkiss and his team began to search for a hosted CRM
solution that would enable SS&M to track its complex
distributor-supplier sales efforts while minimizing the time the
team spent in configuring, implementing, and maintaining this
solution. After a thorough review, the decision came down to Siebel
CRM OnDemand and another hosted solution. "Siebel really took the
time to understand our business and what we were looking for,"
Hipkiss continued. "The Siebel team showed us how we could easily
configure Siebel CRM OnDemand to provide a single solution for
importing data, real-time distributor-supplier pipeline management
and comprehensive reports out-of-the-box. On the other hand, the
other solutions couldn't represent these complex relationships and
required a third-party accounting package to produce the reports we
needed. After having been down that path, Siebel CRM OnDemand was
the obvious choice." About Siebel CRM OnDemand Siebel CRM OnDemand
is a hosted CRM offering delivered over the Web and accessible from
an Internet browser at a fixed price per user per month. Customers
can deploy Siebel CRM OnDemand quickly, easily, and affordably
without any up-front IT investments. Hosted by IBM, Siebel CRM
OnDemand delivers complete sales, marketing, and service
functionality; built-in customer analytics; virtual call center
technology; embedded best practices; and world-class hosting
services and support. Siebel CRM OnDemand is now available for
purchase. For more information, visit www.crmondemand.com. About
Siebel Systems Siebel Systems is a leading provider of software
solutions and services that drive value and loyalty in
client-customer relationships, providing best-in-class capabilities
in on-premise and hosted customer relationship management (CRM),
business analytics, and customer data integration. Siebel's new
Customer Adaptive Solutions enable organizations to model their
customer-centric business processes in order to drive the most
effective customer interactions, gain increased insight over time,
and continually realign those processes for systemic and consistent
improvement. With more than $2 billion in R&D investments,
11-plus years of customer software experience, an extensive global
ecosystem of alliance partners, and more than 4,000 customers and
3.7 million live users, Siebel is the proven choice in helping
organizations of all types and sizes achieve customer-driven
business results. For more information, visit www.siebel.com. For
more information on Siebel Systems solutions and services, please
visit our Web site: CRM -- http://www.siebel.com/crm; OnDemand
Solutions -- http://www.crmondemand.com; Industry CRM --
http://www.siebel.com/industry-crm; Call Center and Service --
http://www.siebel.com/call-center; Sales Force Automation --
http://www.siebel.com/sales-force-automation; Marketing Automation
-- http://www.siebel.com/marketing-automation; Business
Intelligence -- http://www.siebel.com/business-intelligence;
Integration Solutions --
http://www.siebel.com/integration-solutions; CRM Services --
http://www.siebel.com/crm-services Except for the historical
information contained herein, this press release contains
forward-looking statements that involve risk or uncertainties.
Future operating results of Siebel Systems may differ from the
results discussed or forecasted in the forward-looking statements
due to factors that include, but are not limited to, risks
associated with our pending merger with Oracle Corporation,
customer relations, such as the availability of Siebel Systems'
products and services, customer implementation of products and
services, relationships with customers, third-party vendors and
systems integrators, concentration of revenues in a relatively
small number of customers, existence of errors or defects in
products, ability to successfully manage growth, significant
current and expected additional competition and the need to
continue to expand product distribution and services offerings.
Further information on potential factors that could affect the
financial results of Siebel Systems are included in Siebel Systems'
Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its
other filings with the Securities and Exchange Commission, which
are available at www.sec.gov. Siebel Systems assumes no obligation
to update the information in this press release. Siebel is a
trademark of Siebel Systems, Inc. and may be registered in certain
jurisdictions. All other product and company names mentioned are
the property of their respective owners and are mentioned for
identification purposes only.
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