LAS VEGAS and ATLANTA, April 24,
2019 /PRNewswire/ -- Scientific Games
Corporation (NASDAQ: SGMS) ("Scientific Games" or the
"Company") congratulates instant game partner the Kentucky Lottery
Corporation (the "Lottery") on breaking its 30-year record for
monthly sales, primarily driven by Scratch-off games including its
new $30 Break Fort Knox game
created to celebrate the Lottery's 30th Anniversary.
In March 2019, the Kentucky
Lottery's Scratch-offs sales topped $70
million. This beat a record that had stood for nearly three
decades – previously the best Scratch-off ticket sales month in
Kentucky Lottery history had been the first month of sales in
April 1989, which finished at
$68.1 million.
"Our first $30 price point
Scratch-off game featuring our first-ever top prize of $3 million was extremely well-received by
Kentucky players," said Kentucky
Lottery President and CEO Tom
Delacenserie. "We've spent the past two years increasing our
marketing support, vending machine distribution, retailer
plan-o-grams, ensuring 95% of new games are activated within three
days of receipt, and dramatically reducing out-of-stocks. We
also have an entirely new way we are managing our Scratch-off
products that predicts what our individual retailers need and
ensures their supply meets consumer demands."
"The combination of inventory management and best practice
execution at retail by our sales and marketing team has made a big
impact on sales of our Scratch-off product," Delacenserie said.
"This ultimately provides a positive impact to the Lottery's
contributions to fund Kentucky
college scholarship and grant programs."
The record month occurred just six months following the
Lottery's launch of Scientific Games Enhanced Partnership
program for instant game management in September 2018. The full-category management
program was the first such change in the Lottery's history, made by
Delacenserie to help responsibly grow proceeds to education in the
state of Kentucky, leveraging the
success he experienced leading the Florida Lottery which also used
the program.
Scientific Games Enhanced Partnership program
covers every aspect of the Lottery's $613
million product line of Scratch-offs, including game
development and portfolio management, advanced logistics for
warehousing and distribution, and growing retail sales. Scientific
Games' new state-of-the-art 41,000-square-foot warehouse in
Louisville serves as its hub in
the Commonwealth. In fiscal year 2019, retail sales growth of
instant games is already tracking close to 10% year over year.
"We are proud that the Kentucky Lottery has already broken
records after trusting the full category management of its instant
Scratch-offs to Scientific Games," said John Schulz, Senior Vice President of Instant
Products for the Company. "This program has been refined over the
last several decades, in part by developing advanced technologies,
and it is used by some of the top-performing lotteries in the U.S.
and the world."
Creating the lottery industry's first secure instant game in
1974, Scientific Games is the world's largest supplier and manager
of instant games, technology and services. The Company provides
games, technology and services to more than 150 lotteries around
the globe, including nearly every North American lottery.
© 2019 Scientific Games Corporation. All Rights Reserved.
About Scientific Games
Scientific Games Corporation (NASDAQ: SGMS) is a world
leader in entertainment offering dynamic games, systems and
services for casino, lottery, social gaming, online gaming and
sports betting. Scientific Games offers the gaming industry's
broadest and most integrated portfolio of game content, advanced
systems, cutting-edge platforms and professional services.
Committed to responsible gaming, Scientific Games delivers
what customers and players value most: trusted security, engaging
entertainment content, operating efficiencies and innovative
technology. For more information, please visit
scientificgames.com.
The information contained on, or that may be accessed through,
our website is not incorporated by reference into, and is not a
part of, this document.
Company Contacts:
SG Lottery
Communications:
Therese
Minella, APR +1 770-825-4219
Director, Lottery Communications
therese.minella@scientificgames.com
Corporate Communications:
Susan Cartwright +1
702-532-7981
Vice President, Corporate Communications
susan.cartwright@scientificgames.com
Forward-Looking Statements
In this press release, Scientific Games makes "forward-looking
statements" within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Forward-looking statements can be
identified by words such as "will," "may," and "should." These
statements are based upon management's current expectations,
assumptions and estimates and are not guarantees of timing, future
results or performance. Therefore, you should not rely on any of
these forward-looking statements as predictions of future events.
Actual results may differ materially from those contemplated in
these statements due to a variety of risks and uncertainties and
other factors, including those factors described in our filings
with the SEC, including the Company's current reports on Form 8-K,
quarterly reports on Form 10-Q and its latest annual report on Form
10-K filed with the SEC on February 28,
2019 (including under the headings "Forward-Looking
Statements" and "Risk Factors"). Forward-looking statements speak
only as of the date they are made and, except for Scientific Games'
ongoing obligations under the U.S. federal securities laws,
Scientific Games undertakes no obligation to publicly update any
forward-looking statements whether as a result of new information,
future events or otherwise.
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