RCKY Rocky Brands Inc

Diluted EPS Increased 123% to $0.67

Wholesales Sales Increased 2.1% to $47.0 Million

Retail Sales Increased 7.6% to $11.9 Million

Rocky Brands, Inc. (NASDAQ: RCKY) today announced financial results for its third quarter ended September 30, 2018.

Third Quarter and Year-to-Date 2018 Sales and Net Income

Third quarter net sales increased 1.9% to $65.9 million compared to $64.7 million in the third quarter of 2017. The Company reported third quarter net income of $5.0 million, or $0.67 per diluted share compared to a net income of $2.2 million, or $0.30 per diluted share in the third quarter of 2017. Adjusted net income for the third quarter of 2018 was $4.5 million, or $0.60 per diluted share compared to adjusted net income of $2.9 million, or $0.39 per diluted share in the prior year period.

Net sales were $185.5 million and $186.2 million for the nine months ended September 30, 2018 and 2017, respectively. The Company reported net income of $10.9 million, or $1.47 per diluted share and a net income of $5.2 million, or $0.70 per diluted share for the nine months ended September 30, 2018 and 2017, respectively. Adjusted net income for the first nine months of 2018 was $10.4 million, or $1.40 per diluted share compared to an adjusted net income of $5.8 million, or $0.78 per diluted share in the prior year period.

Jason Brooks, President and Chief Executive Officer, commented, “We delivered another quarter of solid year-over-year improvements highlighted by strong gains in gross margin and operating profit. The strategic initiatives that we’ve been executing over the past 12-months continued to drive sales growth in our two highest margin channels – wholesale and retail. Our commitment to developing compelling product that serves the needs of our consumers in the work, western, outdoor and commercial military segments of the market coupled with enhanced marketing programs and improved service levels is fueling our success. With our portfolio of authentic brands, internal manufacturing capabilities, and differentiated direct business-to-business model, we are confident that the Company is well positioned to achieve profitable growth on an annual basis and generate increased shareholder value over the long-term.”

Third Quarter and Year-to-Date Review

Wholesale sales for the third quarter increased 2.1% to $47.0 million compared to $46.0 million for the same period in 2017. Retail sales for the third quarter increased 7.6% to $11.9 million compared to $11.1 million for the same period last year. Military segment sales for the third quarter were $7.0 million compared to $7.6 million in the third quarter of 2017.

Gross margin in the third quarter of 2018 increased 14.8% to $22.4 million, or 34.0% of sales, compared to $19.5 million, or 30.2% of sales, for the same period last year. The 380 basis point increase was driven by higher wholesale, retail and military margins combined with a lower percentage of military sales, which carry lower gross margins than wholesale and retail sales.

Operating expenses were $16.8 million, or 25.5% of net sales, for the third quarter of 2018 compared to $16.0 million, or 24.8% of net sales, a year ago. The increase in operating expenses was primarily related to the increased investments in our core brands to help initiate growth, variable expenses tied to sales increases, and bad debt expense. The increase was partially offset by the reduction of expenses for the Creative Recreation brand, which was sold in the fourth quarter of 2017.

Income from operations for the third quarter of 2018 increased 61.0% to $5.6 million, or 8.5% of net sales compared to $3.5 million for the same period a year ago, or 5.4% of net sales.

For the first nine-months of 2018, wholesale sales increased 4.0% to $127.2 million compared to $122.3 million for the same period in 2017. Retail sales for the first nine-months increased 8.2% to $36.7 million compared to $33.9 million for the same period last year. Military segment sales for the first nine-months were $21.6 million compared to $29.9 million in the first nine-months of 2017.

Gross margin in the first nine-months of 2018 increased 9.5% to $62.9 million, or 33.9% of sales, compared to $57.4 million, or 30.8% of sales, for the same period last year.

Operating expenses were $49.7 million, or 26.8% of net sales, for the first nine-months of 2018 compared to $49.3 million, or 26.5% of net sales, a year ago. The increase in operating expenses was primarily related to the increased investments in our core brands to help initiate growth, variable expenses tied to sales increases, and bad debt expense. The increase was partially offset by the reduction of expenses for the Creative Recreation brand, which was sold in the fourth quarter of 2017.

Income from operations for the first nine-months of 2018 increased 62.9% to $13.2 million, or 7.1% of net sales compared to $8.1 million for the same period a year ago, or 4.4% of net sales.

Balance Sheet Review

Cash and cash equivalents increased $2.0 million or 88.0% to $4.2 million at September 30, 2018 compared with the same date a year ago.

Inventory at September 30, 2018 increased 2.0% to $78.4 million compared to $76.9 million on the same date a year ago.

The Company had no long-term debt at September 30, 2018 compared to $11.6 million at September 30, 2017.

Use of Non-GAAP Financial Measures

In addition to GAAP financial measures, we present the following non-GAAP financial measures: “non-GAAP adjusted gross margin,” “non-GAAP adjusted net income,” and “non-GAAP adjusted net income per share.” Adjusted results exclude the impact of items that management believes affect the comparability or underlying business trends in our consolidated financial statements in the periods presented. We believe that these non-GAAP measures are useful to investors and other users of our consolidated financial statements as an additional tool for evaluating operating performance. We believe they also provide a useful baseline for analyzing trends in our operations. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. See “Reconciliation of GAAP Measures to Non-GAAP Measures” accompanying this press release.

Conference Call Information

The Company’s conference call to review third quarter 2018 results will be broadcast live over the internet today, Tuesday, October 23, 2018 at 4:30 pm Eastern Time. The broadcast will be hosted at http://www.rockybrands.com.

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot®, Durango®, Lehigh®, and the licensed brand Michelin®.

Safe Harbor Language

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management and include statements in this press release regarding our future profitability and the delivery of greater shareholder value (paragraph 4). These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company’s business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company’s annual report on Form 10-K for the year ended December 31, 2017 (filed March 12, 2018) and quarterly reports on Form 10-Q for the quarters ended March 31, 2018 (filed May 9, 2018) and June 30, 2018 (filed August 3, 2018). One or more of these factors have affected historical results, and could in the future affect the Company’s businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

      Rocky Brands, Inc. and Subsidiaries Condensed Consolidated Balance Sheets (Unaudited)   September 30, December 31, September 30, 2018 2017 2017 ASSETS: CURRENT ASSETS: Cash and cash equivalents $ 4,210,391 $ 3,680,776 $ 2,238,862 Trade receivables, net 50,691,234 45,027,002 45,106,205 Contract receivables 4,849,176 - - Other receivables 281,798 806,468 800,322 Inventories 78,408,480 65,622,432 76,885,153 Income tax receivable - 1,849,237 - Prepaid expenses 2,121,908 2,199,648 2,431,996 Total current assets 140,562,987 119,185,563 127,462,538 PROPERTY, PLANT & EQUIPMENT – net 23,208,663 23,781,001 24,742,833 IDENTIFIED INTANGIBLES – net 30,282,805 30,314,749 33,319,334 OTHER ASSETS 163,821 197,977 225,310 TOTAL ASSETS $ 194,218,276 $ 173,479,290 $ 185,750,015   LIABILITIES AND SHAREHOLDERS' EQUITY: CURRENT LIABILITIES: Accounts payable $ 20,621,758 $ 12,982,535 $ 16,861,274 Contract liabilities 4,849,176 - - Accrued expenses: Salaries and wages 3,660,745 1,754,681 2,298,042 Taxes - other 158,251 599,793 502,252 Accrued freight 465,293 770,219 483,859 Commissions 431,532 455,845 401,261 Accrued duty 2,726,833 2,160,847 2,534,286 Income tax payable 1,888,060 - 1,275,893 Other 1,308,627 1,301,931 1,601,591 Total current liabilities 36,110,275 20,025,851 25,958,458 LONG TERM DEBT - 2,199,423 11,630,000 LONG TERM TAXES PAYABLE 169,366 2,286,512 - DEFERRED INCOME TAXES 7,726,234 7,726,234 10,464,435 DEFERRED LIABILITIES 152,271 148,408 181,737 TOTAL LIABILITIES 44,158,146 32,386,428 48,234,630 SHAREHOLDERS' EQUITY: Common stock, no par value;

25,000,000 shares authorized; issued and outstandingSeptember 30, 2018 - 7,421,317; December 31, 2017 - 7,398,654and September 30, 2017 - 7,403,195

69,589,049 68,973,927 68,979,376 Retained earnings 80,471,081 72,118,935 68,536,009 Total shareholders' equity 150,060,130 141,092,862 137,515,385 TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY $ 194,218,276 $ 173,479,290 $ 185,750,015           Rocky Brands, Inc. and Subsidiaries Condensed Consolidated Statements of Operations (Unaudited)   Three Months Ended Nine Months Ended September 30, September 30, 2018 2017 2018 2017 NET SALES $ 65,915,564 $ 64,675,082 $ 185,508,077 $ 186,202,989 COST OF GOODS SOLD 43,515,323 45,163,538 122,610,241 128,779,845 GROSS MARGIN 22,400,241 19,511,544 62,897,836 57,423,144   OPERATING EXPENSES 16,790,903 16,026,654 49,687,739 49,313,498   INCOME FROM OPERATIONS 5,609,338 3,484,890 13,210,097 8,109,646   OTHER INCOME (EXPENSES) 30,502 (98,126) (147,995) (245,760)   INCOME BEFORE INCOME TAXES 5,639,840 3,386,764 13,062,102 7,863,886   INCOME TAX EXPENSE 594,830 1,152,000 2,116,830 2,674,000   NET INCOME $ 5,045,010 $ 2,234,764 $ 10,945,272 $ 5,189,886   INCOME PER SHARE Basic $ 0.68 $ 0.30 $ 1.48 $ 0.70 Diluted $ 0.67 $ 0.30 $ 1.47 $ 0.70

WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING

Basic 7,418,028 7,437,913 7,411,670 7,438,061 Diluted 7,480,340 7,443,001 7,453,764 7,441,378                       Rocky Brands, Inc. and Subsidiaries Reconciliation of GAAP Measures to Non-GAAP Measures (Unaudited)   Three Months Ended Nine Months Ended September 30, September 30, 2018 2017 2018 2017

Gross Margin

Gross margin, as reported $ 22,400,241 $ 19,511,544 $ 62,897,836 $ 57,423,144 Add: Hurricane related expenses - 963,570 - 963,570 Adjusted gross margin $ 22,400,241 $ 20,475,114 $ 62,897,836 $ 58,386,714  

Operating Expenses

$ 16,790,903 $ 16,026,654 $ 49,687,739 $ 49,313,498  

Net Income

Net income, as reported $ 5,045,010 $ 2,234,764 $ 10,945,272 $ 5,189,886 Add: Hurricane related expenses, after tax - 635,956 - 635,956 Less: Transition Tax Adjustment* (561,000) - (561,000) - Adjusted net income $ 4,484,010 $ 2,870,720 $ 10,384,272 $ 5,825,842   Net income per share, as reported Basic $ 0.68 $ 0.30 $ 1.48 $ 0.70 Diluted $ 0.67 $ 0.30 $ 1.47 $ 0.70   Adjusted net income per share Basic $ 0.60 $ 0.39 $ 1.40 $ 0.78 Diluted $ 0.60 $ 0.39 $ 1.40 $ 0.78   Weighted average shares outstanding Basic 7,418,028 7,437,913 7,411,670 7,438,061 Diluted 7,480,340 7,443,001 7,453,764 7,441,378  

* Adjustment related to the one-time transition tax on the deemed repatriation of undistributed foreign earnings as a result of further analysis of the provisions of the Tax Cuts and Jobs Act.

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Rocky Brands, Inc.Tom Robertson, 740-753-9100Chief Financial OfficerorInvestor Relations:ICR, Inc.Brendon Frey, 203-682-8200