PURCHASE, N.Y., May 11, 2020 /PRNewswire/ -- As consumers
increasingly turn online for their food and beverage needs during
the COVID-19 pandemic, PepsiCo, Inc. (NASDAQ: PEP) today announced
the launch of PantryShop.com and Snacks.com, two direct-to-consumer
websites where shoppers can order an assortment of PepsiCo's
trusted and loved food and beverage brands.
"Over the last few years, PepsiCo has been working to be a
faster, stronger, better company, one that is laser focused on
meeting consumer needs and winning in the marketplace. Investing in
eCommerce and digital capabilities and talent has been – and will
continue to be – a big part of that effort," said Gibu Thomas, Senior Vice President & Head of
eCommerce. "In these uncertain times, as more and more consumers
are using eCommerce channels to purchase food and beverage
products, PantryShop.com and Snacks.com offer shoppers another
alternative for easy and fast access to products they love."
PantryShop.com
On PantryShop.com, consumers can order
specialized bundles containing PepsiCo's top-selling, pantry
favorites from brands like Quaker, Gatorade, SunChips and
Tropicana, within categories such as "Rise & Shine,"
"Snacking," and "Workout & Recovery." These pantry kits have
been thoughtfully curated based on affinity research and are
designed to meet consumers' 'new normal' such as working and
exercising from home and homeschooling. They are easily accessible
through a seamless, mobile-optimized ordering experience: with just
a couple of clicks, shoppers can check out with free standard
shipping. The multi-product pantry kits are priced at
$29.95 and $49.95. PantryShop.com was developed completely
in-house leveraging end-to-end capabilities built from the ground
up by PepsiCo's eCommerce team.
Snacks.com
On Snacks.com, consumers can choose from
more than 100 of their favorite Frito-Lay products from a variety
of iconic brands like Lay's, Tostitos, Cheetos and Ruffles, as well
as dips, crackers, nuts and more. New items will continue to be
added in the coming months as the site is customized to meet
consumer preferences. As an introductory offer, shoppers will
receive free shipping with a purchase of $15 or more.
"We've seen incredibly strong demand for our snacks during this
time, and Snacks.com offers consumers another way to purchase the
products they love, delivered right to their door," said
Michael Lindsey, Chief
Transformation & Strategy Officer for Frito-Lay North America. "Snacks.com provides
our incredibly loyal Frito-Lay shoppers with beloved products like
Lay's Classic potato chips, Doritos Cool Ranch flavored tortilla
chips and Flamin' Hot Cheetos so they can quickly and conveniently
fill their pantries."
PantryShop.com and Snacks.com were developed from concept to
execution in less than 30 days by leveraging a combination of
PepsiCo's technology, insights, resources and inventory to quickly
meet consumers' evolving needs. In addition to buying for
themselves, consumers can ship products as gifts to friends and
family via both platforms and the majority of orders on
PantryShop.com and Snacks.com will arrive within two business
days.
Visit www.pantryshop.com and www.snacks.com to learn more.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $67
billion in net revenue in 2019, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
23 brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the business. For
more information, visit www.pepsico.com.
Contact: Carrie Ratner,
Carrie.Ratner@pepsico.com
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SOURCE PepsiCo