PLEASANTON, Calif.,
Sept. 22, 2020 /PRNewswire/
-- Blackhawk Network—a global financial technology
company and the creator of bundled-brand Happy Cards®—is
celebrating the launch of its new Giving Good™
Cards. Giving Good Cards are a special line of gift cards
that bring top brands together onto a single gift card, with a
portion of its load-value directly benefitting charitable
causes. The inaugural release—with cards available nationwide
today—includes five Giving Good Cards benefiting some of America's
top charitable organizations.1
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8777651-blackhawk-network-giving-good-gift-cards/
Each Giving Good Card bundles a combination of popular retail
and restaurant brands allowing the recipient to choose where they
want to redeem their gift. The value of each card is customizable,
ranging from $20 to $500, with no associated fees. For each Giving
Good Card purchased, Blackhawk Network will make a donation equal
to 3% of the card's loaded value to the charitable partner on the
card, which helps to support one of the following important
causes:
- Feeding America®: Fighting to eliminate
hunger in the United States
- Habitat for Humanity: Building strength, stability and
self-reliance through affordable homeownership
- Make-A-Wish®: Granting life-changing wishes
to children with critical illnesses
- St. Jude Children's Research Hospital®:
Finding cures. Saving children.®
- Wounded Warrior Project®: Honoring and
empowering injured veterans and their families
In a year of heightened need for many Americans, charitable
giving is on the rise. According to recent research, 88% of
surveyed consumers plan to make a charitable donation of some kind
this holiday season, with 30% planning to increase their
donations over last year.2
"Food banks nationwide have seen record high demand for food
assistance due to the pandemic, with two in every five people
seeking their services being first-time users," said Lauren Biedron, Vice President of Corporate
Partnerships at Feeding America. "Finding new ways for people to
support this increased need is more important than ever and we are
grateful to be among the beneficiaries of the Giving Good
cards."
"Now more than ever, hope is essential," said LuAnn Bott, vice president of revenue
partnerships and services at Make-A-Wish America. "Even in these
challenging times, by giving back you can help support wishes that
give children battling critical illnesses renewed energy and
strength, bring families closer together and unite
communities."
Blackhawk Network research3 found that 70% of
consumers surveyed were interested in giving gift cards to support
people in need. Research also shows that 80% of customers surveyed
are interested in purchasing multi-branded gift cards. Blackhawk is meeting these consumer desires
with its creation of the Giving Good Card that gives back, while
providing a meaningful and personalized gifting experience.
"With our new line of Giving Good Cards, we have the unique
opportunity to bring together two mainstays of the holidays: the
season's most-requested gift and charitable giving," said
Brett Narlinger, head of Global
Commerce at Blackhawk Network. "While we can't say for certain what
holiday celebrations will look like this year, we do know that
year-after-year, the National Retail Federation finds that gift
cards are the most requested gift.4 By introducing the
Giving Good line of cards, we hope to provide the perfect way to
not only give a great gift—regardless of physical proximity—but
also to make a meaningful difference in the lives of others."
"Injured veterans and their families continue to be negatively
impacted by the coronavirus pandemic," said Wounded Warrior Project
Chief Development Officer Gary
Corless. "Wounded Warrior Project is continuously adapting
to meet their changing and ongoing needs. We can't do it alone.
We're humbled and grateful to Blackhawk Network and those who
enable us to honor and empower our nation's wounded warriors
through Giving Good cards."
Giving Good Cards are available now at GiftCards.com,
GiftCardMall.com, or the Gift Card Mall™ display at select
retailers nationwide. The cards will also be available in
Blackhawk's business channels
later in the fall, expanding the ways businesses can give back
during this season of giving.
Giving Good Cards can be used for online redemption, making it a
wonderful gift of choice for both the gift giver and receiver who
prefer or need to shop online this year. While consumers can
choose how and when to use their Giving Good Card, the Blackhawk donation to the card's charitable
partner is made after purchase.
Giving Good Gift Cards are curated by Blackhawk Network and
issued by MetaBank®, N.A., Member FDIC.
About Blackhawk Network
Blackhawk Network delivers
branded payment solutions through the prepaid products,
technologies and network that connect brands and people. We
collaborate with our partners to innovate, translating market
trends in branded payments to increase reach, loyalty and revenue.
Serving 28 countries, we reliably execute security-minded solutions
worldwide. Join us as we shape the future of global branded
payments. Learn more at blackhawknetwork.com.
About GiftCards.com
GiftCards.com is a leading
B2C online provider of gift card products, including personalized
Visa® and Mastercard® plastic and egift
cards, gift cards for top retailers and restaurants and
multi-merchant cards such as Happy Cards. GiftCards.com is one of
the highest-ranked and most-trafficked gift card websites.
About MetaBank, N.A.
MetaBank®, N.A., a
national bank ("Meta"), is a subsidiary of Meta Financial Group,
Inc.® (Nasdaq: CASH), a South
Dakota-based financial holding company. Meta is a leader in
providing innovative financial solutions to consumers and
businesses in under-served niche markets and believes in financial
inclusion for all. Meta's commercial lending division works with
high-value niche industries, rapid-growth companies and technology
adopters to grow their businesses and build more profitable
customer relationships nationwide. Meta is one of the largest
issuers of prepaid cards in the U.S., having issued more than a
billion cards in partnership with banks, program managers, payments
providers and other businesses, and offers a total payments
services solution that includes ACH origination, wire transfers,
and more. For more information, visit the MetaBank website.
1 "America's Top Charities 2019" was published
by Forbes in 2019. The list ranks the largest U.S. charities
based on private donations received according to the 2019 fiscal
year.
2 The "2020 BrandedPay™ Holiday
Shopping Preview" Report is based on the findings in our
"Pre-holiday Sentiment Study," an internet-based survey conducted
by Leger on behalf of Blackhawk Network in August 2020. The sample size included 1,500
respondents ages 18+.
3 The "Paying for Things and Giving Gifts During a
Crisis" report is based on the findings of an internet-based survey
conducted by SurveyMonkey on behalf of Blackhawk Network on
March 31, 2020. The sample size
included 1,067 respondents ages 18+.
4 The National Retail Federation's Annual October
Holiday Consumer Survey was conducted by Prosper Insights &
Analytics and published in October
2019.
CONTACT:
Geoff
Renstrom
Geoff@fletchergroupllc.com
208-871-9280
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SOURCE Blackhawk Network