Office Depot and One Direction Announce Alliance to Raise Money for Anti-Bullying Education Program
May 30 2013 - 5:55PM
Business Wire
Office Depot (NYSE: ODP) is proud to announce its alliance with
the world-renowned music group, One Direction, who officially
become partners in the retailer’s Anti-Bullying campaign that will
launch across the U.S. during the 2013 Back-to-School season.
Office Depot and One Direction Announce
Alliance to Raise Money for Anti-Bullying Education Program (Photo:
Business Wire)
The 1D/OD alliance will feature a collection of limited edition
back-to-school products, which will be exclusively sold at Office
Depot. A portion of the proceeds from each sale will be used to
fund an anti-bullying educational program to encourage kinder
behavior among students. This message will be supported by an
integrated marketing campaign that includes an anti-bullying
message from One Direction, which will be broadcast on television
and at their concerts, as well as print and digital advertising,
online and social media activations.
“We are thrilled to launch the ‘1D + OD Together Against
Bullying’ alliance with One Direction,” says Bob Moore, Chief
Marketing & Merchandising Officer for Office Depot. “Office
Depot is committed to making a difference in students’ lives with
meaningful anti-bullying education, and thanks to the powerful
voices of Niall, Harry, Zayn, Louis, and Liam, we will make
considerable progress.”
The “1D+OD LIVE.LOVE.MOVE Together Against Bullying” integrated
cause marketing campaign and product collection has been created by
SEW Branded, a New York brand image and marketing consultancy.
About Office Depot
Office Depot provides office/school supplies and services
through 1,678 worldwide retail stores, a dedicated sales force,
top-rated catalogs, and global e-commerce operations. Office Depot
has annual sales of approximately $11.5 billion, employs about
39,000 associates, and serves customers in 61 countries around the
world.
Office Depot's common stock is listed on the New York Stock
Exchange under the symbol ODP. Additional press information can be
found at: http://mediarelations.officedepot.com and
http://socialpress.officedepot.com/.
About One Direction
One Direction – Niall Horan, Zayn Malik, Liam Payne, Harry
Styles and Louis Tomlinson – were discovered by Simon Cowell
on the U.K.’s “The X Factor” in 2010. The band quickly gained a
following to become one of the competition’s all-time most popular
acts, finishing in the final three and garnering a gigantic and
loyal fanbase along the way. In March 2012, One Direction’s debut
album, “Up All Night,” made U.S. history, as it was the first time
a U.K. group’s debut album entered the U.S. Billboard 200 chart at
No. 1. The band has sold over 29 million records worldwide. In
November 2012, One Direction released their sophomore album, “Take
Me Home,” which includes the No. 1 single, “Live While We’re
Young,” and are currently on a sold-out world tour.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130530006622/en/
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