Adobe and NVIDIA Announce Partnership to Deliver New AI Services for Creativity and Digital Experiences
March 28 2018 - 9:00AM
Business Wire
Collaboration will optimize Adobe Sensei for NVIDIA
GPUs
At Adobe Summit, Adobe (Nasdaq:ADBE) and NVIDIA (NASDAQ:NVDA)
today announced a strategic partnership to rapidly enhance their
industry-leading artificial intelligence (AI) and deep learning
technologies. Building on years of collaboration, the companies
will work to optimize the Adobe Sensei AI and machine learning (ML)
framework for NVIDIA® GPUs. The collaboration will speed time to
market and improve performance of new Sensei-powered services for
Adobe Creative Cloud and Experience Cloud customers and
developers.
The partnership advances Adobe's strategy to extend the
availability of Sensei APIs and to broaden the Sensei ecosystem to
a new audience of developers, data scientists and partners.
“Combining NVIDIA's best-in-class AI capabilities with Adobe's
leading creative and digital experience solutions, all powered by
Sensei, will allow us to deliver higher-performing AI services to
customers and developers more quickly,” said Shantanu Narayen,
president and CEO, Adobe. “We're excited to partner with NVIDIA to
push the boundaries of what's possible in creativity, marketing and
exciting new areas like immersive media.”
“AI is the ultimate assistant – delighting artists with magical
capabilities to further their creativity, and helping businesses of
every kind to gain insights and efficiencies,” said Jensen Huang,
founder and CEO, NVIDIA. “Our work with Adobe brings AI within
reach for millions of individuals working in the creative and
marketing fields, providing them with tools offering performance
that was unimaginable just a short time ago.”
Adobe and NVIDIA have worked together for more than a decade on
enabling GPU acceleration for a broad set of Adobe's creative and
digital experience products. This includes Sensei-powered features,
such as auto lip sync in Adobe Character Animator CC and face aware
editing in Photoshop CC, as well as cloud-based AI/ML products and
features, such as image analysis for Adobe Stock and Lightroom CC
and auto-tagging in Adobe Experience Manager.
The companies also plan to work on optimizing Sensei AI services
for NVIDIA hardware in the cloud and at the edge, for improved
performance and new capabilities. In addition, they plan to explore
packaging and delivering easy-to-use Sensei AI services to NVIDIA's
ecosystem of developers. This includes services targeted at
creative mediums, such as mixed reality, next-generation rendering
like NVIDIA’s new RTX real-time ray-tracing technology, and other
new immersive experiences.
CEOs Discuss Future of AI
Adobe president and CEO Shantanu Narayen will be joined on stage
by NVIDIA founder and CEO Jensen Huang at Adobe Summit in Las Vegas
today. The executives will discuss details of the new partnership
and share their thoughts on the future of AI for consumers and the
enterprise. A live stream of their discussion and the entire Adobe
Summit Day Two General Session can be viewed at
https://summit.adobe.com beginning at 10 a.m. PT/1 p.m. ET.
About NVIDIA
NVIDIA‘s invention of the GPU in 1999 sparked the growth of the
PC gaming market, redefined modern computer graphics and
revolutionized parallel computing. More recently, GPU deep learning
ignited modern AI — the next era of computing — with the GPU acting
as the brain of computers, robots and self-driving cars that can
perceive and understand the world. More information at
http://nvidianews.nvidia.com/.
About Adobe Sensei
Adobe Sensei is a framework and set of intelligent services
built into Adobe Cloud Platform which dramatically improve the
design and delivery of digital experiences. Adobe Sensei leverages
the company’s massive volume of content and data assets, as well as
its deep domain expertise in the creative, marketing and document
segments, within a unified artificial intelligence/machine learning
framework. To learn more, visit adobe.com/go/sensei.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
Certain statements in this press release including, but not
limited to, statements as to: the goals, impact, benefits and
future plans of the partnership between NVIDIA and Adobe; the
partnership’s advancement of Adobe’s strategy and its ability to
bring higher-performing AI services to customers and developers
more quickly; AI being the ultimate assistant and its benefits and
impacts on the creative and marketing fields; and the plans for
Adobe and NVIDIA’s presentation at Adobe’s SUMMIT 2018 conference
are forward-looking statements that are subject to risks and
uncertainties that could cause results to be materially different
than expectations. Important factors that could cause actual
results to differ materially include: global economic conditions;
our reliance on third parties to manufacture, assemble, package and
test our products; the impact of technological development and
competition; development of new products and technologies or
enhancements to our existing product and technologies; market
acceptance of our products or our partners’ products; design,
manufacturing or software defects; changes in consumer preferences
or demands; changes in industry standards and interfaces;
unexpected loss of performance of our products or technologies when
integrated into systems; as well as other factors detailed from
time to time in the reports NVIDIA files with the Securities and
Exchange Commission, or SEC, including its Form 10-K for the fiscal
period ended January 28, 2018. Copies of reports filed with the SEC
are posted on the company’s website and are available from NVIDIA
without charge. These forward-looking statements are not guarantees
of future performance and speak only as of the date hereof, and,
except as required by law, NVIDIA disclaims any obligation to
update these forward-looking statements to reflect future events or
circumstances.
NVIDIA and the NVIDIA logo are trademarks and/or registered
trademarks of NVIDIA Corporation in the U.S. and other
countries.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20180328005277/en/
AdobeDan Berthiaume,
408-536-2584dberthia@adobe.comorNVIDIAHector Marinez,
408-486-3443hmarinez@nvidia.com
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