The first-of-its-kind solution empowers real
estate professionals with tools to impress sellers, drive demand
from buyers and get listings sold
SANTA
CLARA, Calif., Sept. 13,
2023 /PRNewswire/ -- Maintaining a healthy pipeline
of seller clients and listings is critical for many real estate
professionals and their business growth, and especially as high
mortgage rates keep many would-be sellers sitting on the sidelines.
To help agents and brokers grow their sell-side business,
Realtor.com® has launched a first-of-its-kind Listing
Toolkit. The Listing Toolkit is packed with features to help agents
stand out to seller prospects and turn them into clients, promote
listings to find buyers, and close more deals.
The new subscription-based Listing Toolkit gives agents access
to the following tools:
- Featured branding to connect with more sellers: Get in
front of motivated sellers who are actively seeking agents by
amplifying your agent profile and getting higher placement in
search results on Realtor.com®'s pay-at-close seller
leads platform.
- Enhanced listing presentations: Master your listing
presentations with local market data and buyer intel from
Realtor.com® plugged directly into pre-listing tools
from Cloud CMA by Lone Wolf.
- Promoted listings in Realtor.com® search
results: Showcase your listings to buyers on the first page of
Realtor.com®'s search results for relevant market
searches.
- Find the right buyer for your listing: Lift close rates
by uncovering local buyers searching Realtor.com® with
matching budgets and home preferences, and communicate directly
with their buyer's agent about your listing.
"To succeed in the current market, brokers and agents need a
strong partner like Realtor.com®, who can help them
attract and communicate with the millions of soon-to-be sellers who
visit our site each month. Compared to the competition, a higher
portion of our audience is ready to find an agent to help them buy
and sell," said Blake Elmquist,
Realtor.com® Vice President, Seller Category.
"Leveraging the insights and tools in our new Listing Toolkit can
help agents get in front of and wow seller prospects, beat out the
competition for listings and seamlessly close deals and sell homes
faster. The comprehensive toolkit is just one of the many ways
Realtor.com® is aggressively innovating to drive results
for listing agents and helping to grow their business."
Despite shifting market conditions, a recent
Realtor.com® and HarrisX consumer survey found sellers
still have sky-high expectations around their home sale, with
one-third or more of respondents expecting to get their asking
price or more, or to have an offer on their home within a week. The
Listing Toolkit gives listing agents a robust set of tools to help
them unlock the full potential of their sell-side business by
helping them connect with more home sellers, manage client
expectations with pre-market and on-market intelligence, create
customizable client reports, and get in front of buyers quickly for
a fast home sale.
Listing Toolkit customers also receive the enhanced listing
intelligence features from the no-cost version
Realtor.com® launched earlier this year, available
through the Listing Manager of their
Realtor.com® Pro Dashboard. Those features include
insights into the behaviors of potential homebuyers and their
engagement with online listings, so agents can understand:
- Where potential buyers for their clients' listings are coming
from
- How their online listing content attracts and engages potential
buyers compared to other listings on Realtor.com®
- How to refine their marketing strategy to better target likely
buyers for their clients' homes
Listing Toolkit is currently available for purchase across the
country. Agents can sign up at realtor.com/listingtoolkit.
About Realtor.com®
Realtor.com®
is an open real estate marketplace built for everyone.
Realtor.com® pioneered the world of digital real estate
more than 25 years ago. Today, through its website and mobile apps,
Realtor.com® is a trusted guide for consumers,
empowering more people to find their way home by breaking down
barriers, helping them make the right connections, and creating
confidence through expert insights and guidance. For professionals,
Realtor.com® is a trusted partner for business growth,
offering consumer connections and branding solutions that help them
succeed in today's on-demand world. Realtor.com® is
operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV]
subsidiary Move, Inc. For more information, visit
Realtor.com® .
Media Contact
press@move.com
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SOURCE Realtor.com