MusclePharm Announces Colorado Distribution Partnership with New Age, Inc.
August 16 2021 - 8:30AM
MusclePharm Corporation (OTCMKTS: MSLP), a global provider of
leading sports nutrition & lifestyle branded nutritional
supplements, today announced a Direct Store Delivery (DSD)
distribution partnership with New Age, Inc. (NASDAQ: NBEV) for the
State of Colorado. New Age is the top independent beverage
distributor in the region with a significant portfolio of premium
beverage products.
Mr. Ryan Drexler, MusclePharm’s CEO and Chairman of the Board,
stated, “Being able to partner with New Age at this early stage in
production is a testament to the MusclePharm brand name and the
quality of the product produced by our Beverage partners.”
Mr. Josh Hillegass, the President of New Age, stated, “We are
beyond excited to have a brand like MusclePharm added to our
portfolio; the flavors are fantastic! The MusclePharm brand
originated in Colorado and has a strong consumer following here. We
also see great potential with the FitMiss functional energy
products.”
Joe Cannata, GM for the Beverage Partnership for MusclePharm
& FitMiss, stated, “New Age is one of the best independent
distributors in the Colorado marketplace. They have some of the
finest beverage products in the Consumer Packaged Goods space and
we are excited to have them as our newest distributor partner.
MusclePharm originated in Colorado, and we know that New Age will
do a great job in helping us get to market with our beverage
portfolio.”
MP Performance Energy is slated to begin distribution in
September 2021 and FitMiss Functional Energy products to begin
distribution in the fourth quarter of 2021.
Forward-Looking Statement
This communication contains forward-looking statements within
the meaning of Section 21E of the Securities Exchange Act of 1934,
as amended, and Section 27A of the Securities Act of 1933, as
amended, relating to our business and financial outlook, which are
based on our current beliefs, assumptions, expectations, estimates,
forecasts and projections. In some cases, you can identify
forward-looking statements by terminology such as “may,” “will,”
“should,” “expects,” “plans,” “anticipates,” “believes,”
“estimates,” “projects,” “intends,” “predicts,” “potential,” or
“continue” or other comparable terminology. Such forward-looking
statements only speak as of the date of this press release and the
Company assumes no obligation to update the information included in
this press release. Statements made in this press release that are
forward-looking in nature may involve risks and uncertainties.
Accordingly, readers are cautioned that any such forward-looking
statements are not guarantees and are subject to certain risks,
uncertainties and assumptions that are difficult to predict,
including, without limitation, risks relating to consumer spending
may decline or that U.S. and global macroeconomic conditions may
worsen resulting in reduced demand for the Company’s products,
risks relating to changes in consumer preferences away from the
Company’s offerings, risks relating to the effectiveness and
efficiency of the Company’s advertising campaigns and marketing
expenditures, including existing brands and the launch of new
brands, which may not result in increased revenue or generate
sufficient levels of brand name and program awareness, risks if the
Company becomes subject to health or advertising related claims
from its customers, competitors or governmental and regulatory
bodies, and risks relating to increased competition from other
nutrition providers. As a result of these various risks, our actual
outcomes and results may differ materially from those expressed in
these forward-looking statements.
This list of risks, uncertainties and other factors is not
complete. We discuss some of these matters more fully, as well as
certain risk factors that could affect our business, financial
condition, results of operations, and prospects, in reports we file
from time-to-time with the SEC, which are available to read at
www.sec.gov. Although the Company believes that the expectations
reflected in such forward-looking statements are reasonable as of
the date made, expectations may prove to have been materially
different from the results expressed or implied by such
forward-looking statements. Unless otherwise required by law, the
Company also disclaims any obligation to update its view of any
such risks or uncertainties or to announce publicly the results of
any revisions to the forward-looking statements made in this press
release.
About MusclePharm Corporation
MusclePharm® is an award-winning, worldwide leading sports
nutrition & lifestyle company offering branded nutritional
supplements. Its portfolio of recognized properties include the
MusclePharm® Sport Series, Essentials Series, and recently-launched
Natural Series, as well as FitMiss™ – a product line designed
specifically for female athletes. MusclePharm® products are
available in more than 100 countries globally, with its Combat
Protein product lineup being the company’s most popular.
Contact:
John Mills, Managing Partner ICR, Inc. 646-277-1254
John.Mills@Icrinc.com
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