NewAge DSD Division Experiencing Strong Growth
October 15 2020 - 8:00AM
NewAge, Inc.
(Nasdaq:
NBEV), the Colorado-based omni-channel
social selling and distribution company, today announced that its
DSD Division has added one of the most sought-after new brands in
the US, ZenWTR, to its portfolio and is on track to record
double-digit organic growth in 2020 over 2019.
Brent Willis, Chief Executive Officer of NewAge,
said, “The NewAge Direct-Store-Distribution (DSD) division, under
the exceptional leadership of Josh Hillegass, is having one of its
highest performing years on record. The Division experienced
significant disruption earlier in the year due to COVID-19 and the
shutdown of the majority of its foodservice and on-premise
customers. Despite that obstacle and numerous complexities with the
traditional grocery and convenience retailers, the group has offset
those impacts to deliver record performance so far in 2020.”
NewAge has been awarded the exclusive
distribution rights in its market area for ZenWTR. Every bottle of
ZenWTR is made from 100% recycled, Certified Ocean-Bound plastic
sourced from coastal environments. The brand is vapor distilled,
has a 9.5pH alkalinity level, and is infused with electrolytes for
superior hydration and minerals for a pure, clean, and crisp
taste.
As part of the launch, NewAge will be providing
special blitz programs and incentives, along with multiple
in-market activities to drive increased availability, awareness,
and consumer trial. The model that NewAge is employing is
consistent with what it has been doing with many of its
long-standing partners like Sparkling Ice, Jarritos, and others
that are recently experiencing record growth.
“We continue to see milestones eclipsed month
after month, from some of our longest standing partners who are
achieving record sales heights,” said Josh Hillegass, President of
NewAge’s DSD Division. “The addition of new brands, such as ZenWTR,
has further strengthened our already amazing catalog of brands. Our
incredible team continues to manage through these challenging times
and I am impressed each and every day with the drive, loyalty and
the continued dedication of all of our associates. We are thrilled
with the direction of this company and look forward to an exciting
future full of great success.”
NewAge’s DSD Division is one of the largest and
fastest growing independent distributors in the country. The DSD
Division has grown consistently for more than 10 years with three
main segments including Salty-Snack distribution, non-alcoholic
beverage distribution, and Beer & Spirits distribution, with
dedicated routes and teams for each.
About
NewAge, Inc.
(NASDAQ: NBEV)
NewAge is a Colorado-based organic and healthy products company
intending to become the world’s leading social selling and
distribution company. The Company differentiates with its
omni-channel route to market with access to traditional retail,
e-commerce, direct-to-consumer, and other channels across more than
75 countries worldwide when combined with ARIIX. NewAge markets a
portfolio of efficacious healthy functional brands in three
category platforms including Health & Wellness, Healthy
Appearance, and Nutritional Performance. The Company operates the
websites newage.com, noninewage.com, and a number of other
individual brand websites.
Safe Harbor DisclosureThis
press release contains forward-looking statements that are made
under the safe harbor provisions within the meaning of Section 27A
of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Forward-looking
statements are any statement reflecting management's expectations
regarding future results of operations, economic performance,
financial condition, the acquisition of ARIIX, the continued growth
at the DSD Division, the continued distribution of certain
products, statements about the benefit of the ARIIX transaction,
and the extent and duration of COVID-19 on its business. The
forward-looking statements are based on the assumption that
operating performance and results will continue in line with
historical results. Management believes these assumptions to be
reasonable, but there is no assurance they will prove to be
accurate. Forward-looking statements, specifically those concerning
future performance, are subject to certain risks and uncertainties,
and actual results may differ materially. NewAge competes in a
rapidly growing and transforming industry, and risk factors,
including those disclosed in the Company's filings with the
Securities and Exchange Commission, might affect the Company’s
operations. Unless required by applicable law, the Company
undertakes no obligation to update or revise any forward-looking
statements.
For investor inquiries about
NewAge please contact:
NewAge Investor
Relations:Riley TimmerVice President, Investor
RelationsTel: 1-801-870-8685Riley_Timmer@NewAge.com
Investor Relations Counsel:John
Mills/Scott Van WinkleICR – Strategic Communications and
AdvisoryTel: 1-646-277-1254/1-617-956-6736newage@icrinc.com
NewAge,
Inc.:Gregory A. GouldChief Financial
OfficerTel: 1-303-566-3030Greg_Gould@NewAge.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/827f8ef8-cbdf-428c-a289-12253afcbc08
https://www.globenewswire.com/NewsRoom/AttachmentNg/5a5c26f8-f542-482f-8630-fc46e5852f3b
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