HERSHEY, Pa., Aug. 10, 2020 /PRNewswire/ -- Summer screams
S'mores, but this year it is screaming louder than ever with
approximately 10M more of the classic
treat made this year compared to last1. With many of
America's beloved restaurants closed due to quarantine orders or
limited in capacity due to social distancing, Americans have found
themselves at-home, seeking activities to bring the family
together. The unmistakable trio of Hershey's milk chocolate,
Jet-Puffed marshmallows and Honey Maid grahams has inspired families yet
again to connect and create delicious memories together while
making the iconic S'mores treat. Together they have made S'mores
the dessert of the summer.
While we remain at home, Hershey's, Jet-Puffed and
Honey Maid brands want to say
thank you to those who have enjoyed a S'mores. As a small token of
their appreciation, the three classic S'mores staples will be
giving back this National S'mores Day, turning to the small, local
restaurants that are an integral part of our local communities and
have been affected by the pandemic. These are the restaurants that
make up the backbone of America. They, like S'mores, connect
families and ignite memories. Without them, we miss out on not only
great food, but great family traditions.
Hershey's, Jet-Puffed and Honey Maid brands are calling on these
small, hometown restaurants and their staff to showcase their
favorite S'mores dessert on their menu (new or existing) for a
chance to win one of five $10,000
prizes. This extra sweet initiative launches, August 10th at 9AM ET, National S'mores Day, and the five
winners will be selected and announced on September 1st.
"We are overwhelmed by the love people have had for S'mores this
summer. During the current pandemic, many families have turned to
the connectivity and comfort of making s'mores as a way to get
through this challenging time," said Bill
Maclean, senior marketing director, Hershey's brand.
"We wanted to say thank you and bring attention to all of those
local restaurants who have been affected. We want to provide
some relief while celebrating these restaurants, their recipes and
their love of S'mores."
"On average, Americans have made two S'mores since the beginning
of the pandemic1. We are all looking for comfort and
connectivity right now! Restaurants, specifically small and
independent restaurants, have so many memories and tradition
imbedded in them and it's time to give back to that community" said
Allison Kelly, associate marketing
director, Jet-Puffed brand.
"The pandemic has hurt nearly every industry. When we considered
who we wanted to give back to, we looked at what matters most to
people right now – family, friends, connection. S'mores embody
summer fun and connectivity. Restaurants do the same!" Said Steven Saenen, marketing director,
Honey Maid brand.
Think you have a winner? Local,
independent restaurants looking to participate can submit
a photo and/or video showcasing their favorite S'mores recipes via
Twitter or Instagram, tagging @hersheys @kraftjetpuffed
@honeymaidsnacks and using the hashtag
#SmoresGivesBackContest. The Official Rules of the contest
including more details on how to enter and
qualifications for entry, may be found
at http://smoresgivesback.com/.
About The Hershey Company
Hershey, which celebrated its 125th anniversary in 2019, is
headquartered in Hershey, Pa., and
is an industry-leading snacks company known for bringing goodness
to the world through its iconic brands, remarkable people and
enduring commitment to help children succeed. Hershey has
approximately 16,500 employees around the world who work every day
to deliver delicious, quality products. The company has more than
80 brands around the world that drive more than $7.8 billion in annual revenues, including such
iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher,
Ice Breakers, SkinnyPop, and Pirate's Booty.
For over 125 years, Hershey has been committed to operating
fairly, ethically, and sustainably. Hershey's founder, Milton Hershey, created the Milton Hershey
School in 1909 and since then the company has focused on helping
children succeed.
To learn more visit: www.thehersheycompany.com
Follow:
https://twitter.com/hersheycompany
https://www.instagram.com/hersheycompany/
https://www.linkedin.com/company/the-hershey-company/?trk=top_nav_home
https://www.facebook.com/HersheyCompany/
https://www.youtube.com/hersheycompany
About Kraft Heinz Company
For 150 years, we have produced some of the world's most beloved
products at The Kraft Heinz Company (Nasdaq: KHC). We are one of
the largest global food and beverage companies, with 2019 net sales
of approximately $25 billion. Our
portfolio is a diverse mix of iconic and emerging brands. As the
guardians of these brands and the creators of innovative new
products, we are dedicated to the sustainable health of our people
and our planet. To learn more,
visit www.kraftheinzcompany.com or follow us on LinkedIn
and Twitter.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2019 net
revenues of approximately $26
billion, MDLZ is leading the future of snacking with iconic
global and local brands such
as OREO, belVita and LU biscuits; Cadbury
Dairy
Milk, Milka and Toblerone chocolate; Sour
Patch Kids candy and Trident gum.
Mondelēz International is a proud member of the Standard and Poor's
500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company
on Twitter at www.twitter.com/MDLZ.
1 US Census Bureau, IRI, 2016
Hershey's S'mores A&U Research
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SOURCE The Hershey Company