COLUMBIA, Md., March 12, 2012 /PRNewswire/ -- MICROS
Systems, Inc. (NASDAQ: MCRS), a leading provider of information
technology solutions for the hospitality and retail industries, is
pleased to announce that Friendly's Ice Cream, LLC has expanded its
partnership with MICROS through the addition to its technology
solution set of online ordering and a guest loyalty
program. To support its initiative of adding to its customer
base and retaining current customers, Friendly's has elected to
deploy MICROS webOrdering and MICROS iCare Customer Relationship
Management (CRM) solutions.
The implementation of the MICROS webOrdering solution allows
Friendly's to increase its sales through new distribution channels
such as off premise ordering. With this new solution, orders
placed through the Internet are sent to the MICROS POS system and
processed as a typical carryout request, ensuring workflow of the
restaurant staff remains uninterrupted. MICROS webOrdering is
being piloted in four Friendly's locations with plans for a
complete rollout to its corporate-owned locations and many
franchise locations by June 2012.
"We sought a reliable and cost effective product for our online
ordering solutions, and found this with MICROS webOrdering," stated
Richard Del Valle, Vice-President,
Restaurant Operations Support, Friendly's Ice Cream, LLC. "As
MICROS webOrdering is a fully integrated component of the other
MICROS products we utilize, all transactions and database changes
are monitored through one technology partner. We continue to
look for opportunities to leverage the MICROS platform which is the
backbone of our store based technology and are excited about its
advanced solutions for providing the technologies we require to
support our growing customer-based initiatives."
An additional venture that Friendly's is launching in
July 2012 is the MICROS iCare loyalty
program. By implementing MICROS iCare across its enterprise,
Friendly's will have the tools necessary to build stronger
relationships with its customers and gain a better understanding of
their preferences and buying patterns. Friendly's will expand
the current email club, Best Friends of Friendly's (BFF), to the
MICROS iCare technology engine, which seamlessly processes member
transactions, supports loyalty program rules, and conducts market
segmentation and mailings through a sophisticated email generation
algorithm. Program performance results and metrics will then
be measured to define low, medium, and heavy users, and show when
and how customers pursue offers and rewards. The information
generated by MICROS iCare allows Friendly's to retain existing
patrons and boost visits.
"Friendly's has been a great partner of ours for many years, and
we are excited to be moving forward with MICROS webOrdering and
MICROS iCare to help build Friendly's customer base and provide
more access and awareness of product offerings," stated
Jeff Pinc, Vice President of MICROS
Major Account Restaurants. "We are confident that Friendly's
will realize great gains from these customer based solutions by
having access to a 360 degree view of its guests."
About Friendly's Ice Cream, LLC
Friendly's Ice Cream, LLC is a new, vertically integrated
restaurant company serving signature sandwiches, entrees and ice
cream desserts in a friendly, family environment with distribution
through over 7,500 retail locations. For over 76 years, Friendly's
restaurants have delighted generations of guests. For tomorrow, we
plan to revitalize our restaurants and introduce exciting new
products to meet today's customer needs. For additional information
please visit www.friendlys.com.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for
the hospitality and retail industries worldwide. Over 330,000
MICROS systems are currently installed in table and quick service
restaurants, hotels, motels, casinos, leisure and entertainment,
and retail operations in more than 180 countries, and on all seven
continents. In addition, MICROS provides property management
systems, central reservation and customer information solutions
under the brand MICROS-Fidelio for more than 26,000 hotels
worldwide, as well as point-of-sale, loss prevention, and
cross-channel functionality through its MICROS-Retail division for
more than 100,000 retail stores worldwide. MICROS stock is traded
through NASDAQ under the symbol MCRS.
For more information on MICROS and its advanced information
technology solutions for the hospitality industry, please contact
Louise Casamento, Vice President of
Marketing at (443) 285-8144 or (866) 287-4736. You can also visit
the MICROS website at www.micros.com or send an email to
info@micros.com.
The MICROS logo is a registered trademark of MICROS Systems,
Inc.
All other product and brand names are the property of their
respective owners.
Contact: Louise Casamento,
443-285-8144, lcasamento@micros.com
SOURCE MICROS Systems, Inc.