NEW YORK, June 26, 2019 /PRNewswire/ -- KWT Global, an MDC
Partners Inc. (NASDAQ: MDCA) brand strategy and communications
agency, today announced the launch of Brand on Purpose, a
new podcast that uncovers the untold stories behind companies that
endeavor to serve the greater good.
KWT Global Founder and CEO Aaron
Kwittken created the podcast to talk with senior leaders,
entrepreneurs and investors from both well-known and emerging
purpose-driven companies about how authentically engaging in social
impact initiatives can elevate both brands and the communities they
serve.
"Organizations that understand the inherent value of centering
their identity around social purpose have a tremendous opportunity
to differentiate themselves and impact the communities and people
they serve," said Kwittken. "By showcasing brands and programs that
support social justice and well-being, such as sustainability,
clean water and fighting hunger and poverty, Brand on
Purpose promotes larger conversations around how working toward
a greater purpose unites us and inspires action."
The first season of Brand on Purpose airs June 26, with new episodes available to stream or
download every Wednesday on Apple Podcasts, Google Podcasts,
Spotify, TuneIn, Stitcher and aaronkwittken.com.
Each episode of Brand on Purpose dives into the unique
purpose-driven projects undertaken at each company, in addition to
the guest's particular background. Notable guests this season
include:
- Mike Masserman, Head of Social
Impact, Lyft
- Sarah Hartmann, Executive
Director, IRONMAN Foundation
- Kevin Tighe, Co-Founder, Coastal
Co.
- Steve Wymer, Chief
Communications Officer & eBay Foundation Board Chair, eBay
- Andrei Cherny, CEO &
Co-Founder, Aspiration
- Richard Perkins, Founder, Gells
Clothing
- David Wolfe, Co-Founder &
Board Chair, Leesa Sleep
- Craig Elbert, CEO &
Co-Founder, Care/of
- Jim Geikie, Partner, One Better
Ventures
- David Kalt, CEO & Founder,
Reverb
- Damian Bradfield, President
& Chief Marketing Officer, WeTransfer
- Teresa Orsolini, Chief Marketing
Officer, Swell Investing
Brand on Purpose is an extension of Kwittken's
Forbes column, in which he writes about his
conversations with Chief Marketing Officers and executives on their
purpose-driven brands and programs. The podcast also reflects KWT
Global's own purpose-built culture and business model. In late
2017, the agency announced that retained clients could elect to
have up to an additional 10 percent of their professional fees
donated by to pro-bono marketing communications support in service
of their social causes or CSR programs. All staff members across
KWT Global's offices in New York,
London and Toronto also receive two paid "Purpose Days" a
year to donate their time to social causes of their choice.
Episodes are recorded from KWT Global's New York studio located in the WNYC Radio
building in Manhattan. Senior
leaders and architects of purpose-driven brands interested in
participating in a future episode should send an email to
podcast@kwtglobal.com with brief details on the guest, company
and their purpose-driven initiatives.
To learn more about Brand on Purpose or KWT Global,
visit aaronkwittken.com/brand-on-purpose-podcast or
kwtglobal.com.
About KWT Global
KWT Global is a global brand
strategy and public relations agency that employs an
interdisciplinary, design-thinking approach to marketing and
communications. We synthesize the most impactful elements of PR,
influencer engagement, social and digital media, and content
marketing to help our clients identify and demonstrate their best
'selves.' Headquartered in New York City with offices in
London and Toronto, we are a multi-specialist agency
serving clients across dozens of industry sectors, including
American Express Global Business Travel, Amway, Ricoh, Vanguard,
Laurel Road, CGI, IRONMAN™, Orangetheory Fitness, Cirque du
Soleil, Deloitte, Dataminr, Hisense, Canadian National
Exhibition, Park Place Technologies, PayPal and
PURE Insurance. KWT Global, formerly known as Kwittken, has
been a part of the MDC Partners network since 2010. For more
information, visit kwtglobal.com.
Contact:
Lindsay Hand
646-989-8157
podcast@kwtglobal.com
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SOURCE KWT Global