NEW YORK, Aug. 14, 2020 /PRNewswire/ -- KWT Global and
HL Group were selected to represent digital health platform, Hims
& Hers, beginning July 2020. The
agency will lead the brand's consumer public relations efforts for
the U.S. This includes supporting its suite of existing health and
wellness products as well as new product launches, while also
raising awareness for the brand's healthcare experts and
telemedicine platform. Hims & Hers provides people access to
experienced, licensed medical professionals who can consult and
treat conditions related to primary care, sexual wellness, mental
health, dermatological concerns, and more.
"We are thrilled to be working with Hims & Hers as their
purpose-driven mission and commitment to innovation aligns
perfectly with our agency's own core values," said Gabrielle Zucker, President of KWT Global and HL
Group. "On the heels of our merger with HL Group, this win is a
true testament to the strength of our combined forces and we look
forward to supporting Hims & Hers exponential growth with an
integrated team of practitioners across PR, social and
digital."
Hims & Hers was launched in November
2017 with the aim of expanding healthcare access and
empowering consumers by destigmatizing common health and wellness
concerns. The brand reaches people in all 50 states, offering
carefully crafted and curated wellness products along with access
to a variety of telemedicine services, including provider
consultations and prescription fulfillment. A testament to its
growth, Hims & Hers recently expanded its offerings into mental
health with the launches of free, anonymous online support groups
to address mental health issues such as anxiety, stress and
depression during the COVID-19 pandemic and one-on-one
telepsychiatry sessions, which launched last month.
"Our mission of making healthcare accessible for as many people
as possible is more important now than it has ever been before,"
noted Hilary Coles, Co-Founder &
VP of Merchandising. "As we continue to expand the reach of Hims
& Hers, with new mental health offerings and our first in-house
pharmacy fulfillment center for example, I am beyond excited and
proud to have a partner like KWT Global to drive our message
forward and help us meet our goals."
Leveraging the agency's breadth of telemedicine, lifestyle and
wellness experience, KWT Global's program will focus on expanding
Hims & Hers reach within the market and gain prominence with
new audiences. Hims & Hers will join the agencies' strong
roster of consumer brands including Blink Fitness, IRONMAN,
Bonobos, UGG and Four Seasons Hotels and Resorts.
ABOUT KWT GLOBAL
KWT Global is a global brand strategy and public relations agency
that employs a purpose-driven, design-thinking approach to
marketing and communications. As a multi-specialist agency, we
serve clients across dozens of industries and sectors, and combine
the most impactful elements of media relations, influencer
engagement, digital and social media, and content marketing to help
our clients articulate and demonstrate their best 'selves.' In May
of 2020, KWT Global merged with HL Group, combining the agencies'
talent and capabilities. KWT Global is headquartered in New
York City with offices in Los Angeles,
London and Toronto. We are a member of MDC Partners'
(NASDAQ: MDCA) Doner Partner Network. For more information,
visit kwtglobal.com or hlgroup.com.
ABOUT HIMS & HERS
Hims & Hers is an
end-to-end telehealth platform that connects consumers to licensed
healthcare professionals, enabling them to access high quality
medical care for numerous conditions related to primary care,
mental health, sexual health, dermatology, and more. Launched in
November 2017, the company also
offers thoughtfully created and curated health and wellness
products. With products and services available across all 50 states
and Washington, D.C., Hims &
Hers is able to provide all Americans quality, convenient and
affordable care through a computer or smartphone. For more
information about Hims & Hers, please visit forhims.com and
forhers.com.
CONTACT: himsandhers@hlgrp.com
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SOURCE KWT Global