Mattel Appoints Brian Fitzharris Senior Vice President and General Manager, Fisher-Price
April 18 2024 - 12:05PM
Business Wire
Mattel, Inc. (NASDAQ: MAT) announced today that Brian Fitzharris
has been appointed as Senior Vice President and General Manager of
Fisher-Price, effective April 22, 2024. Fitzharris will lead the
Fisher-Price Infant and Toddler Core brands and serve as leader of
the company’s East Aurora, NY campus. Fitzharris will report to
Lisa McKnight, Executive Vice President and Chief Brand Officer at
Mattel.
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Brian Fitzharris (Photo: Business
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"We are thrilled to welcome Brian back to Mattel in this pivotal
role at such an exciting time for Fisher-Price as we seek to
strengthen our leadership position in this important category,"
said McKnight. "At 94 years young, Fisher-Price has so much more
room to grow, and under Brian’s management, the future is bright.
His expertise as an operating leader combined with a proven track
record of product development, and launching and revitalizing
brands bodes well for Fisher-Price's long-term growth and
success."
Fitzharris returns to Mattel following his most recent position
as Chief Commercial Officer at PlayMonster, where he led the toy
company’s Global Marketing and Sales teams.
Prior to his tenure at PlayMonster, Fitzharris spent 16 years
with Mattel in senior leadership positions across commercial and
brand. He fostered top relationships with Walmart & Sam’s Club
as Vice President of Sales and served in senior international
commercial roles, where he spearheaded and implemented marketing
strategies for Mattel’s full portfolio of brands across
Asia-Pacific and EMEA. Additionally, he held key roles across
Mattel’s global brand teams, most notably contributing to the
launch of Mattel’s licensed product line for Disney Pixar Cars, the
expansion of Hot Wheels, and the revitalization of the Barbie
brand.
“It is an honor to return to Mattel and be entrusted with
overseeing a brand as iconic as Fisher-Price,” added Fitzharris.
“Fisher-Price is the #1 Infant, Toddler, and Preschool brand for a
reason. For nearly a century, Fisher-Price has been a leader in
child development; constantly creating new and innovative ways to
support families and ensure children get their best possible start.
That’s why Fisher-Price is cherished by parents and caregivers
around the world. I can’t wait to collaborate with this incredible
team to drive Fisher-Price’s next chapter of growth.”
Fitzharris will relocate to the Buffalo area and be based at
Mattel and Fisher-Price's East Aurora campus.
About Mattel
Mattel is a leading global toy and family entertainment company
and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®,
Monster High®, MEGA® and Polly Pocket®, as well as other popular
properties that we own or license in partnership with global
entertainment companies. Our offerings include toys, content,
consumer products, digital and live experiences. Our products are
sold in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering generations to explore the wonder of
childhood and reach their full potential. Visit us at
mattel.com.
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Niki Kazakos Niki.Kazakos@Mattel.com
Casey McDonald Casey.McDonald@Mattel.com
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