Mattel Invites Families to #KeepPlaying with the Launch of the “Mattel Playroom,” a New Digital Resource for Parents & Ca...
March 31 2020 - 1:00PM
Business Wire
- Free digital destination helps parents and caregivers encourage
kids to #KeepPlaying by featuring activities and content from the
company’s iconic portfolio of brands including American Girl®,
Barbie®, Fisher-Price®, Hot Wheels®, Thomas & Friends® and
more
- New online hub also offers play-from-home information and tips
for parents and caregivers
- Additional inspiring content, including designer tutorials, new
ways to play with Mattel products and more, will be integrated into
the playroom in the coming weeks
Mattel, Inc. (NASDAQ: MAT) announced today the launch of the
Mattel Playroom (www.mattelplayroom.com), a new, free online
resource which features activities and content from the company’s
iconic portfolio of brands including American Girl, Barbie,
Fisher-Price, Hot Wheels, Thomas & Friends and more, along with
play-from-home information and tips, for parents and caregivers to
encourage kids to #KeepPlaying. In the coming weeks, the Mattel
Playroom will be updated with additional content and experiences
including designer tutorials, new ways to play with Mattel products
and more.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200331005716/en/
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“Our mission to inspire, entertain and develop children through
play is more important than ever,” said Richard Dickson, President
and COO, Mattel. “We believe in the power of play and how essential
it is for child development, especially in these difficult times
when so much is in flux for kids and families. We recognize the
unique challenges that parents and caregivers are facing right now
both working and playing from home and have designed the Mattel
Playroom to be a valuable resource for them.”
The Mattel Playroom will be updated weekly. At launch, the
resource gives parents and caregivers easy access to content from
Mattel brands including printable coloring pages and activities,
free and ready-to-play games, crafting and DIY projects, animated,
stop-motion and live-action videos and downloadable apps. The new
online hub will also feature learning-at-home tips in partnership
with The Toy Association and insights from Mattel’s play
experts.
Parents and caregivers also have the opportunity to join the
social conversation by using #KeepPlaying.
About Mattel
Mattel is a leading global children's entertainment company that
specializes in design and production of quality toys and consumer
products. We create innovative products and experiences that
inspire, entertain and develop children through play. We engage
consumers through our portfolio of iconic franchises, including
Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas &
Friends® and MEGA®, as well as other popular brands that we own or
license in partnership with global entertainment companies. Our
offerings include film and television content, gaming, music and
live events. We operate in 40 locations and sell products in more
than 150 countries in collaboration with the world's leading retail
and technology companies. Since its founding in 1945, Mattel is
proud to be a trusted partner in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online
at www.mattel.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200331005716/en/
News Media Danit Marquardt VP, Corporate Communications
+1 310 252 8904 Danit.Marquardt@Mattel.com
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