SAN MATEO, Calif., April 9, 2014 /PRNewswire/ -- Marketo Inc.
(NASDAQ: MKTO), the leading provider of marketing software, today
announced the winners of its annual Revvie Awards. The awards
highlight Marketo customers, partners and individual marketers who
created dramatic revenue impact and enriched customer relationships
through their innovative use of Marketo's customer engagement
platform.
"I am inspired by our customers' innovative use of technology to
build marketing programs that create personal relationships," said
Phil Fernandez, president and chief
executive officer of Marketo. "The transformation of
marketing is just starting and this year's Revvie winners are great
examples of that transformation."
Three Marketo customers – Acquia, Kaiser Permanente of
Colorado and Curves – are
recognized in the category of "Most Dramatic Business
Impact" and have significantly transformed their businesses by
partnering with Marketo:
- Curves International, Inc., a leader in the fitness and
weight management category and one of the largest fitness club
chains in the world for women, needed a broad and cohesive digital
strategy to grow its business and turned to Marketo to act as its
central hub for marketing. Since implementing Marketo, Curves has
seen a 100 percent increase in website conversion.
- Kaiser Permanente of Colorado, a subsidiary of Kaiser
Permanente, needed a way to more deeply engage customers trying to
navigate the complex process of health care buying. Kaiser
Permanente partnered with Marketo to drive over $23 million in marketing sourced revenue in the
first 18 months and create a direct link between its marketing
spend and revenue impact.
- Acquia, where great digital experiences begin, selected
Marketo to fuel its growth and meet its business objectives for
providing enterprise solutions that integrate content, community
and commerce. Acquia's marketing team has increased its sales
pipeline contribution by 129 percent, driving more than 63 percent
of the company's net new growth.
Marketo also recognizes the contributions of partners and
individual marketers who have used Marketo to drive meaningful
results for their clients and companies:
- International Partner Excellence: Datarati is
Asia-Pacific's fastest growing
lifecycle marketing automation agency. Co-founded by a group of
marketing automation and CRM entrepreneurs, Datarati has been a
Preferred Services Partner since 2009 and has the largest certified
team of lifecycle marketing consultants outside of North America. Datarati's team works daily
with hundreds of digital and data-driven marketers across
Australia and New Zealand, helping transform and change the
way they think about their lead, customer and member lifecycle
strategies. Datarati provides a full service agency delivering
implementation and training of marketing automation technologies,
campaign planning and execution, analytics, creative, UX and
development capabilities.
- North America Partner Excellence: The Pedowitz
Group, winner of the Partner Excellence Award for the
past three years, has been a Marketo partner since 2009 and has
worked with over 500 Marketo customers. The company has over 45
certified Marketo consultants and six certified Marketo Foundation
instructors. Known as The Revenue Marketing Agency, TPG delivers
Managed Marketing Services with a revenue result. The company helps
clients improve marketing performance with services in strategy,
consulting, best practices, marketing technology, content
production, search, social and campaign execution.
- The Visionary: Christine Nurnberger of Sungard
Availability Services, recognized the company needed to more
closely align its marketing and sales goals and leveraged the power
of Marketo to transform SunGard Availability Services' marketing.
This increased alignment resulted in a 19 percent increase in leads
converted to sales opportunities in 2013.
- The Hot Rod: Sarah Shelnut was instrumental in
helping NanoLumens®, the world's leading manufacturer and marketer
of indoor LED displays, make the switch from its previous
automation platform to Marketo and is certified as a Marketo
Expert. Under Sarah's management, marketing acquired leads
increased by almost 900 percent and total acquired leads increased
almost 320 percent.
- The Champion of the Year: Jeff Shearer,
acquisition marketing manager at Egencia, was selected from the
2013 class of Marketo Champions. Marketo's Champions are
significant contributors to the Marketing Nation and passionate
advocates for Marketo. Jeff is a certified Marketo Expert and
instrumental in using Marketo to shorten sales cycles, dramatically
improve marketing program ROI and grow customer lifetime
value.
Additional winners of the 2014 Revvies include:
- Most Successful Global Rollout: Kaspersky Lab,
the world's largest privately held vendor of endpoint protection
solutions, implemented Marketo in five global regions in over 50
countries. Over 50 Kaspersky Lab marketers have used Marketo to
increase engagement with new and existing customers and decrease
the unit cost of sales qualified leads.
- The Integrator: CA, a leading provider of IT
management solutions, deployed Marketo and utilized Marketo's
LaunchPoint™ ecosystem to efficiently capture and respond to new
sales opportunities and increase the relevancy and timeliness of
content. CA's marketing team now spends less time importing leads
and more time focused on engaging its target audience, all of which
helped double its contribution to the sales pipeline in a
year.
- The Upgrader: Genesys, a leading provider of
customer experience and contact center solutions, upgraded to
Marketo to increase alignment with sales and support lead follow
up. In six months, the Genesys marketing team's efforts resulted in
a 51 percent increase in marketing sourced opportunities, four
times what was delivered in 2012.
- Most Creative Integrated Marketing Campaign, B2B:
SmartBear Software, the leading provider of software quality
and performance management tools, utilized Marketo to maximize the
results of a year-end sales campaign to generate additional revenue
from seven different products. In doing so, SmartBear increased its
revenue 685 percent as compared to results from the previous year's
campaign, attained 111 percent of its conversions goal and 207
percent of a record-level revenue goal.
- Most Creative Integrated Marketing Campaign, B2C:
Zoetis, the leading animal health company, wanted to empower
pet owners and encourage them to have informed conversations with
veterinarians about their pets' health. The company leveraged
Marketo to launch a social pet photo contest campaign with the goal
of engaging pet owners who wanted to make their pet a star with
prizes that directly connected pet owners with their veterinarian
or other pet health related award.
- The Engager: Algonquin College recognized that
students undertake a complex and life-changing journey when
choosing a higher education establishment and selected Marketo to
help its marketing team engage with prospects and applicants in a
relevant and meaningful way. Since implementing Marketo's platform,
Algonquin has experienced a 135 percent increase in the conversion
of prospects to applicants.
- The MOPster: Sungard Availability
Services, a leading provider of information availability
through managed IT, cloud and recovery services, needed a better,
more efficient way to manage its marketing response activity and
follow-up. The company leveraged the power of Marketo to manage 98
percent of its marketing responses and improve processes. The
result is less lost leads and the ability to optimize activities
based on the content resonating with its true target audience.
- The Platform Innovator: Cloudwords, Inc.,
the first cloud-based marketing globalization platform and a
Marketo LaunchPoint™ partner, delivered a solution to help
customers quickly and easily localize campaign content at scale.
The response from customers has been tremendous as the integration
reduces the time and effort spent on the multilingual process by 85
percent.
- The Socializer and Marketo LaunchPoint™ Partner
Evangelist: InsideView, a provider of CRM
Intelligence™ is a winner in two categories. InsideView earned the
distinction of "The Socializer" by leveraging Marketo's social
media capabilities to drive a highly innovative and successful
social campaign resulting in massive reach and an ongoing
social following. InsideView is also Marketo's "Partner
Evangelist" as the company is a valued member of
the LaunchPoint™ ecosystem. InsideView's integration with
Marketo allows customers to automatically enrich incoming leads
with InsideView's extensive company and contact data, resulting in
a more accurate marketing database for better lead scoring and
routing.
Marketo's Revvie winners were honored at the 2014 Marketing
Nation Summit taking place at the Moscone Center in San Francisco, April
7 – 9. The Marketing Nation Summit brings together some of
the brightest minds in marketing and sales. Industry leaders,
customer experts and Marketo thought leaders share their
perspectives on the trends impacting today's marketer. Attendees
come away with new strategies and best practices on how to attract
today's elusive buyer and outpace competitors.
About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing
software for companies of all sizes to build and sustain engaging
customer relationships. Spanning today's digital, social, mobile
and offline channels, Marketo's® customer engagement platform
powers a set of breakthrough applications to help marketers tackle
all aspects of digital marketing from the planning and
orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation™, a thriving network of more
than 250 LaunchPoint™ ecosystem partners and over 40,000 marketers
who share and learn from each other to grow their collective
marketing expertise. The result for modern marketers is
unprecedented agility and superior results. Headquartered in
San Mateo, CA with offices in
Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing
partner to more than 3,000 large enterprises and fast-growing small
companies across a wide variety of industries. For more
information, visit www.marketo.com.
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SOURCE Marketo Inc.