SAN FRANCISCO, Jan. 12, 2022 /PRNewswire/ -- Marin Software, a
leading provider of digital marketing software for
performance-driven advertisers and agencies, has added the ability
to manage LinkedIn Marketing Solutions campaigns to its flagship
MarinOne platform. The MarinOne integration with LinkedIn's
Campaign Management and Reporting & ROI APIs gives advertisers
better insights and improves the performance of their LinkedIn
campaigns through machine learning and automation.
With nearly 800 million professionals and 4 out of 5 members
driving business decisions based on information they find on the
platform, LinkedIn is an important lead generation destination for
B2B marketers and others with longer sales cycles.
The self-serve MarinOne platform unifies industry leading
optimization tools with flexible reporting to help advertisers
maximize the impact and reach of their Linkedin marketing
investment.
Blast Analytics, an innovative agency helping advertisers with
LinkedIn campaigns,has been testing MarinOne's bid optimization
solution.
"Marin Software continues to innovate and improve its technology
to drive better performance for our clients," said Brian Lange, Senior Marketing Manager at Blast
Analytics. "The MarinOne solution has saved us time reporting on
our LinkedIn campaigns and also provided a significant performance
uplift leveraging its bidding technology."
MarinOne serves as a hub that links marketing activity with true
business impact from an advertiser's CRM, allowing optimization to
revenue, not just form fills.
"By connecting downstream customer data to our advanced
automated bidding, MarinOne can significantly improve the
performance of your campaigns," said Chris
Lien, Marin's Chairman and CEO. "LinkedIn is an untapped
opportunity for many advertisers and we are excited to help
advertisers drive growth on this fast-growing channel."
Advertisers can manage their LinkedIn campaigns alongside paid
search, paid social and display campaigns to help generate
additional demand. Marketers can align their efforts across
channels to ensure they are working seamlessly across the customer
journey.
Visit marinone.com/LinkedIn to learn more about support for the
LinkedIn Marketing Solutions integration with MarinOne.
About Marin Software
Marin Software Incorporated's (NASDAQ: MRIN) mission is to give
advertisers the power to drive higher efficiency and transparency
in their paid marketing programs that run on the world's largest
publishers. Marin Software offers a unified SaaS advertising
management platform for search, social, and eCommerce advertising.
The Company helps digital marketers convert precise audiences,
improve financial performance, and make better decisions.
Headquartered in San Francisco
with offices worldwide, Marin Software's technology powers
marketing campaigns around the globe. For more information about
Marin Software, please visit www.marinsoftware.com.
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SOURCE Marin Software