SAN FRANCISCO, Nov. 10, 2021 /PRNewswire/ -- Marin Software, a
leading provider of digital marketing software for
performance-driven advertisers and agencies, today announced a
partnership with CitrusAd's Digital Retail Media Platform. The
partnership will allow brands to easily manage and optimize
sponsored products and display ads through Marin.
"CitrusAd has emerged as an innovator in the Retail Media space
making it easy for brands and retailers to work together to
increase sales," said Chris Lien,
CEO of Marin Software. "By adding CitrusAd to our growing ecommerce
platform, we can offer our customers streamlined access to
high-intent audiences with many of the world's top retailers
including Lowes, Shipt or Petco and give them the transparency and
flexibility included in both the MarinOne and CitrusAd
platforms.
Marin has been helping advertisers advance their digital
advertising campaigns for almost 15 years and has managed over
$40 billion in advertising spend
across paid search, display, social and eCommerce advertising.
CitrusAd, an ad tech leader in the retail space, will now offer
Marin customers access to its full suite of products, available
through its eCommerce Platform. CitrusAd was recently named a
leader by Forrester, a leading global research and advisory firm,
in The Forrester Wave™: Sell-Side Retail Media Solutions, Q3
2021. As cited in the report, "CitrusAd offers superior onsite
search, display media, and measurement capabilities in an
easy-to-use platform." CitrusAd also ranked highest in the
performance, and measurement and reporting criteria, and received
the highest scores possible in 9 other criteria, including partner
ecosystem.
"This expansion allows advertisers to leverage first party data
to promote relevant products to the right audiences, right at the
point of purchase, while they are shopping. We are delighted that
Marin is scaling retail media and helping advertisers leverage our
platform for personalization and closed-loop analytics," said
Jaclyn Nix, SVP, Media Sales &
Operations for CitrusAd.
The powerful, self-serve MarinOne platform unifies eCommerce
advertising with paid search, display and social campaigns, while
simplifying reporting and management of advertising campaigns
across channels. Automated insights help advertisers identify
opportunities to deliver growth and improve their return on the
investment, and sophisticated bidding tools help advertisers plan,
pace and optimize their campaigns to hit their targets.
Through the partnership with CitrusAd, MarinOne's customers have
a complete growth solution across search, social, display and
eCommerce advertising.
Visit marinsoftware.com/CitrusAd to learn more about the
partnership.
About CitrusAd
CitrusAd is the world-leading, white-label, self-serve,
ecommerce advertising platform that enables retailers to monetize
their digital shelf-space while enabling suppliers to increase
sales by launching targeted and cost-effective digital campaigns
right at the point of purchase. Since it was launched in 2017,
CitrusAd powers the fastest growing ecommerce ad network in the
USA and has become the global,
retail industry's preferred sponsored product, banner ad platform,
service and retail media sales organization. Successful retailers,
across all verticals from 25 different countries are leveraging the
CitrusAd platform and real-time relevancy engine to create a more
personalized shopping experience and deliver greater ROI for
suppliers. For more information, visit CitrusAd.com.
About Marin Software
Marin Software Incorporated's (NASDAQ: MRIN) mission is to give
advertisers the power to drive higher efficiency and transparency
in their paid marketing programs that run on the world's largest
publishers. Marin Software offers a unified SaaS advertising
management platform for search, social, and eCommerce advertising.
The Company helps digital marketers convert precise audiences,
improve financial performance, and make better decisions.
Headquartered in San Francisco
with offices worldwide, Marin Software's technology powers
marketing campaigns around the globe. For more information about
Marin Software, please visit marinsoftware.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/marin-software-partners-with-citrusad-to-expand-ecommerce-advertising-301421705.html
SOURCE Marin Software