Manhattan Associates Elevates In-Store Customer Service with Expanded Customer Engagement Solution
January 13 2019 - 8:00AM
NRF Booth #3239 --
Manhattan
Associates Inc. (NASDAQ: MANH) today extended the capabilities of
its Customer Engagement offering with new in-store functionality.
Part of the Manhattan Active™ Omni solution suite, these
enhancements raise the bar on omnichannel customer service by
giving store associates the tools and information they need to be
able to offer advanced customer engagement functions like case
management, interactive lookbooks, personalized marketing and
communication, purchase history and lifetime value. The updated
solution is embedded within Manhattan’s next generation Point of
Sale solution to provide store associates with deep insights into
customer trends and preferences, identify sales opportunities and
support personalized engagement before and after the sale.
Last year, Manhattan introduced Customer Engagement, the first
product to combine unstructured data from customer conversations
with structured order information to give service associates in the
contact center a complete and accurate picture of each customer’s
buying journey. Manhattan today is adding to these advanced
capabilities and making them available to store associates,
equipping them with the tools and information they need to deliver
exceptional customer experiences.
“Our new Customer Engagement offering gives store associates the
ultimate tool for creating exceptional shopping and service
experiences,” said Kevin Swanwick, senior director of Retail
Solutions at Manhattan Associates. “Its new features equip store
associates with complete customer interaction and transaction
histories across channels, enabling them to provide more
personalized and informed shopping experiences that lead to repeat
customers and increased sales opportunities.”
Manhattan Customer Engagement’s intuitive and responsive
interface displays all of the relevant customer and order
information on both modern handheld devices and fixed station point
of sale terminals currently used by store associates. With the
expansion of Customer Engagement into the store, Manhattan
Associates now offers holistic customer experience management to
support every way that your customers engage – in the contact
center, in the store, or online.
The enhanced Customer Engagement offering is now available as
part of Manhattan Active Omni. The company will be showcasing this
and other solutions this week at NRF 2019: Retail’s Big Show
in booth #3239.
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About Manhattan AssociatesManhattan Associates
is a technology leader in supply chain and omnichannel commerce. We
unite information across the enterprise, converging front-end sales
with back-end supply chain execution. Our software, platform
technology and unmatched experience help drive both top-line growth
and bottom-line profitability for our customers.
Manhattan Associates designs, builds and delivers leading edge
cloud and on-premises solutions so that across the store, through
your network or from your fulfillment center, you are ready to reap
the rewards of the omnichannel marketplace. For more information,
please visit www.manh.com.
Press Contact: Rick FernandezManhattan
Associates
678-597-6988rfernandez@manh.com
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