HEINZ Reminds Us It Will Always Be There To Add Some Goodness By Airing Four Spots At Once In The Big Game
January 29 2020 - 9:09AM
Business Wire
With so many situations shown in just 30
seconds, HEINZ guarantees fans will want to watch the ad multiple
times.
Today HEINZ revealed its full commercial for the big game,
directed by Roman Coppola, which will bring to life four ads at
once in a four-quadrant split-screen format. With so much happening
in just 30 seconds, HEINZ guarantees fans will want to watch the ad
again and again and again. The ad will run during the second
quarter, fourth commercial break of the big game on FOX.
In the commercial, four distinct, nerve-racking situations play
out simultaneously to show how in so many situations, the
familiarity of HEINZ can offer a little reassurance. The ad
storylines include navigating an unfamiliar market (on another
planet), stopping at a lonely diner (complete with a solo clown),
meeting a significant other’s parents (who are evil super
villains), and moving into a new (seemingly haunted) house. All
scenarios are instantly made better by the reassuring presence of a
HEINZ Ketchup bottle.
“For Americans everywhere, HEINZ is that staple you can always
count on. No matter where you are, when you spot that iconic
bottle, it has the power to make so many situations just a little
bit better,” said Dalia Adler, brand building lead, HEINZ. “The big
game felt like the perfect time to remind the world that HEINZ will
always be there to add some goodness.”
For over 150 years, HEINZ has been there to add “goodness” to
moments big and small, and is using the big game to kick off its
new “Find the Goodness” campaign developed in partnership with
advertising agency Wieden+Kennedy New York.
“This campaign is all about those little moments of reassurance
that remind you things are going to be okay,” said Laddie Peterson,
creative director at Wieden+Kennedy New York. “That’s what HEINZ
brings to any situation — the goodness. What fans will see in this
spot and throughout the Find the Goodness campaign is some of those
moments when HEINZ made something better. And since there were too
many to choose from, we’re doing something that’s never been done
before in the big game: airing four spots at once. With Roman’s
precision, attention to detail and cinematic eye, he was a great
creative partner to pull this challenge off. We’re excited to give
fans a peek into this one before the big game.”
“To think of a way that four stories can share resemblance, be
on the screen together, be cohesive and visually attractive, and be
inviting for the viewer to watch, was a fun challenge that gave a
very interesting set of parameters to work within,” said Roman
Coppola, the director of the HEINZ ad. “We tried to be creative and
also strict about the form, to make the ad best suited for people
to see four things at once.”
Watch HEINZ’s big game spot by visiting HEINZ on YouTube or
following HEINZ on Twitter, and stay tuned for more goodness from
HEINZ in 2020.
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
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Lynne Galia Kraft Heinz
847-646-4396 Lynne.Galia@kraftheinz.com
Rachel Cooper ICF Next
312-854-8901 Rachel.Cooper@icfnext.com
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