JetBlue Unveils Completely Reimagined Mint, Setting the Stage to Change the Transatlantic Market with Exceptional Experience,...
February 01 2021 - 9:00AM
Business Wire
JetBlue builds on its original Mint vision with
a thoughtful, customer-focused redesign featuring all-private
suites and the new, ultra-spacious seating innovation, the Mint
Studio™
JetBlue (NASDAQ: JBLU) today unveiled a reimagined version of
its popular Mint experience, which first disrupted the market with
a fresh take on premium travel at an “unpremium” price in 2014.
JetBlue’s first complete redesign of Mint again sets a new standard
– this time on transatlantic flights – featuring 24 private suites
with a sliding door for every Mint customer, a custom-designed seat
cushion by Tuft & Needle, and countless design touches that
help every customer feel at home in the air. As part of the
refresh, JetBlue will also introduce its latest innovation, the
stunning Mint Studio, which will offer the most space in a premium
experience from any U.S. airline (a).
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Inspired by the popularity of the four
private suites in its current Mint configuration, JetBlue’s
transatlantic Mint will offer more privacy with 24 individual
suites.
“Mint was an idea to make premium travel across the U.S. less
stuffy and more affordable, and its performance has exceeded even
our most optimistic expectations of going beyond New York, Los
Angeles and San Francisco,” said Joanna Geraghty, president and
chief operating officer, JetBlue. “It’s remarkable how Mint’s
thoughtful design has resonated with customers as we successfully
grew it to more than 30 routes. We put our heart into this redesign
of Mint and were inspired by our original vision of offering
customers an exceptional experience at a lower fare – which is what
JetBlue is all about.”
The first major design overhaul of Mint – designed in
partnership with Acumen Design Associates – will launch on
JetBlue’s highly anticipated London flights this summer, and a
16-seat layout will debut on a limited number of flights between
New York and Los Angeles in 2021.
Introducing the New Mint Experience
- We made every seat a suite: Inspired by the popularity
of the four private suites in its current Mint configuration,
JetBlue’s transatlantic Mint will offer more privacy with 24
individual suites. Every inch of space anticipates customer needs,
with features including a tilting 17-inch Thales AVANT seatback
screen, wireless charging capabilities, an integrated phone ledge
for multitasking, and easy-to-reach in-seat power, as well as
laptop, shoe and handbag stowage. JetBlue is the first carrier to
outfit its aircraft with Thompson Aero Seating’s VantageSOLO seat,
the company’s revolutionary single aisle seating solution with a
herringbone configuration developed and designed specifically for
narrow-body aircraft and further customized for JetBlue.
- Mint Studio is the pinnacle of space and privacy: The
all-new Mint Studio – conceptualized by Acumen and developed in
partnership with AIM Altitude – is JetBlue’s latest game-changing
innovation, offering the most space in a premium experience from
any U.S. airline. Each aircraft will have two Mint Studios in the
first row, providing ample room for working or relaxing, and
featuring a 22-inch tilting Thales AVANT seatback screen, an extra
side table for added productivity, and a guest seat that can
accommodate an additional Mint customer during flight at cruising
altitude. When reclined, customers can kick back and relax on the
largest lie-flat bed of any U.S. carrier (b).
- Our proprietary seat design is truly a bed in the sky:
JetBlue tapped Tuft & Needle, the innovative mattress company
that pioneered the bed-in-a-box trend, to shape the entire Mint
sleep experience onboard. Engineered for comfort, every Mint seat
is layered with Tuft & Needle’s proprietary T&N Adaptive®
foam and a breathable cover to create a cool and comfortable sleep
experience unlike anything in the sky. The seat complements
additional sleep amenities developed in partnership with the brand,
including a convertible blanket with a built-in foot pocket, a
memory foam lined pillow with a pillowcase, and a snooze kit with a
matching eye mask and earplugs.
Bringing the JetBlue Touch to Transatlantic Travel
JetBlue’s latest version of Mint will feature a thoughtful,
residential-inspired design and custom-for-JetBlue touches
throughout the cabin interior.
- Residential textures, such as flannel-covered privacy dividers,
concrete lampshades, woodgrain table patterns and soft, vegan
leather-covered seats and headrests, make customers feel at home in
the air.
- Custom-created suite gradient panels bring light into the
cabin, while patterned door shrouds with the signature Mint leaf
make a bold brand statement in a functional way.
- First-of-its-kind mood lighting enhances the inflight
experience, and a welcoming blue floor arc helps direct the
customer boarding flow.
Transatlantic Mint product features and design elements,
combined with the award-winning service from hospitality-trained
Mint inflight crewmembers, will offer an elevated flying experience
for a fraction of what other airlines charge for premium seats.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San
Juan. JetBlue carries customers across the U.S., Caribbean, and
Latin America. For more information, visit jetblue.com.
- Based on personal square footage per passenger seat.
- Based on total reclined bed surface area.
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JetBlue Corporate Communications Tel: +1 718 709 3089
corpcomm@jetblue.com
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