TurboTax Launches Comprehensive Spanish Language Tax Resources Available to Hispanics
January 09 2019 - 8:00AM
Business Wire
Spanish Speaking Customers Now Have Access to
Free Tools and Financial Tax Information in Their Language of
Choice Through NEW TurboTax Bilingual Blog
Today, TurboTax, from Intuit Inc. (Nasdaq: INTU) – the leader in
online tax prep, processing over 30 million returns last year alone
in the U.S. – announced that its award-winning TurboTax Blog will
now be available in both Spanish and English, making it one of the
most comprehensive free tax information resources available to U.S.
Spanish-speaking audiences.
“Engaging with the Latino community is a priority for TurboTax.
For several years we have embarked on a mission to empower and
inform the Latino consumer about finances and taxes and we are
excited to be taking the next step in that journey today with the
launch of the only bilingual blog in the tax industry,” said
Mary-Ann Somers, Chief Growth Officer for Intuit TurboTax. “We
recognize the need for Hispanic consumers to have access to the
same quality of content in Spanish and English.”
According to Pew Research, there are roughly 60 million
Hispanics in the U.S., and Hispanic population accounts for half of
the overall population growth in the US. By 2050, the Latino
population is projected to be 132.8 million, or 30.2% of the total
projected U.S. population. Moreover, Spanish is the second most
spoken language in the U.S., by approximately 40 million Hispanics,
and the U.S. is also the second largest Spanish speaking country in
the world bigger than Spain. Furthermore, in-language online
financial resources available to Hispanics are vital to connect
with this market.
The new bilingual TurboTax Blog will offer consumers hundreds of
pieces of content, videos and tools designed to educate and empower
them to plan and save more money. Content categories include tax
deductions and credits, income and investments, tax planning, tips
for self-employed, and an entire section dedicated to helping
taxpayers understand the impact of tax reform.
In addition to our new bilingual blog content, TurboTax will
also continue to provide bilingual tax advice and product support
to help taxpayers through their filing experience.
“We know that many people have questions when they file their
taxes,” said Mary-Ann Somers, Chief Growth Officer. “We want to
make sure we are providing them answers in their language of choice
to give them total confidence they are getting taxes done right and
their biggest refund.”
TurboTax is already accepting tax returns and will securely hold
them for transmission to the IRS and States once they begin
accepting e-file. TurboTax and TurboTax Live assisted tax
preparation with Bilingual TurboTax Live CPAs and Enrolled Agents
are open and ready for taxpayers to prepare their returns.
To access the new TurboTax bilingual blog, please visit:
https://blog.turbotax.intuit.com/es/
About Intuit
Intuit’s mission is to Power Prosperity Around the World. Our
global products and platforms, including TurboTax, QuickBooks, Mint
and Turbo, are designed to empower consumers, self-employed and
small businesses to improve their financial lives, finding them
more money with the least amount of work, while giving them
complete confidence in their actions and decisions. Our innovative
ecosystem of financial management solutions serves approximately 50
million customers worldwide, unleashing the power of many for the
prosperity of one. Please visit us for the latest news and in-depth
information about Intuit and its brands and find us on social.
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Alejandra Molinari(858)
215-9474Intuitalejandra_molinari@intuit.com
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