St. Croix Orthopaedics Selects Interactive Intelligence Enterprise IP Telephony Software Suite

St. Croix Orthopaedics has selected Interactive Intelligence Group Inc.’s (Nasdaq: ININ) enterprise IP telephony software suite, Customer Interaction Center™ (CIC), for use throughout its organization.

St. Croix Orthopaedics is deploying CIC to replace an end-of-life Inter-Tel system.

“We looked at a wide variety of communications systems during our evaluation,” said St. Croix Orthopaedics CEO, Melanie Sullivan, Ed.D. “We selected CIC based on its broad feature-set, reporting capabilities, and single-platform software architecture for ease-of-administration.”

St. Croix Orthopaedics will use CIC to help it improve customer service, according to Sullivan. “CIC’s find-me/follow-me features will help us connect callers to employees faster,” she said. “By having better insight into call statistics, such as on-hold times, we’ll also be able to more effectively staff for increased customer responsiveness and an improved patient experience.”

St. Croix Orthopaedics anticipates other benefits as well. “By aligning our workforce management needs with projected call volume we’ll also be able to better manage costs,” Sullivan said. “And because CIC’s single-platform software architecture will enable us to administer it from a single location across all our distributed sites, we’ll potentially save money and time associated with staff support and travel.”

The company purchased CIC from Interactive Intelligence reseller, Computer Integration Technologies (CIT), which has been a St. Croix Orthopaedics IT partner for more than 13 years.

“CIT’s recommendation of CIC was a primary factor in our decision because it was backed by more than a decade of guidance that’s helped us deploy and maintain a very effective IT infrastructure,” Sullivan said. “CIT also had extensive experience customizing CIC so we were confident that we’d get maximum value.”

St. Croix Orthopaedics will deploy CIC to support its 150 employees located across 11 locations throughout Minnesota and Wisconsin. It will use CIC for the following functionality: IP PBX, voice mail, desktop softphone, auto-attendant, multichannel routing and queuing, call recording, and reporting. St. Croix Orthopaedics also plans to integrate CIC to its electronic medical records software and billing system for screen-pop.

About St. Croix Orthopaedics

St. Croix Orthopaedics employs a team of skilled orthopaedic surgeons and sports medicine doctors who provide nationally recognized care for chronic to acute conditions suffered by infants to the elderly, including novice and professional athletes. Treatments include ACL surgery, limb lengthening, disc replacement, and more. St. Croix Orthopaedics was founded in 1977 and employs 150 people at 11 offices throughout Minnesota and Wisconsin. The company can be reached at 1 800.423.1088; on the Web at www.stcroixortho.com.

About Interactive Intelligence

Interactive Intelligence Group Inc. (Nasdaq: ININ) is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and business process automation. The company’s solutions, which can be deployed via an on-premise or hosted model, include vertical-specific applications for insurance and collections. Interactive Intelligence was founded in 1994 and has more than 4,000 customers worldwide. The company is among Forbes Magazine’s 2011 Best Small Companies in America and Software Magazine’s 2011 Top 500 Global Software and Services Suppliers. It employs approximately 1,000 people and is headquartered in Indianapolis, Indiana. The company has offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or info@inin.com; on the Net: www.inin.com.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

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