Interactive Intelligence Receives Product of the Year Award for New Business Process Automation Solution

Interactive Intelligence (Nasdaq: ININ), a global provider of unified IP business communications solutions, has received the 2009 Product of the Year Award from Technology Marketing Corp.’s (TMC) Customer Interaction Solutions magazine.

Interactive Intelligence received the award for its new communications-based process automation solution, Interaction Process Automation™ (IPA).

Customer Interaction Solutions magazine honors vendors with its Product of the Year Award for demonstrating excellence in contact center technologies, as well as providing return-on-investment for the companies that use them, according to TMC’s CEO, Rich Tehrani.

“With IPA, Interactive Intelligence has taken its proven contact center applications -- functions such as routing, presence and collaboration – and used them to automate and move work through each step of a business process,” Tehrani said. “In effect, IPA has created a functional bridge between contact centers and the enterprises they serve, thus resulting in increased efficiencies and improved customer service.”

IPA leverages the Interactive Intelligence IP-based unified communications platform to orchestrate the delivery of work, thus giving organizations everything they need to capture, prioritize, route, escalate and track each step of a business process.

Interactive Intelligence developed IPA as an alternative to traditionally complex and costly process management systems, and to “tool-kits” that simply embed communications into applications, which are limited to soft ROI.

IPA targets mid-size to large organizations across all industries that require the automation of multi-step, people-centric business processes. Examples include new employee on-boarding, lead management, insurance claims processing, loan application management, new student enrollment, requests for government services, order discount approvals, and many others.

For more information about IPA, visit http://www.inin.com/ipa.

For more information about Customer Interaction Solutions magazine’s 2009 Product of the Year Awards, or any of the TMC media properties, visit www.tmcnet.com.

About Interactive Intelligence

Interactive Intelligence Inc. (Nasdaq: ININ) is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and business process automation. The company was founded in 1994 and has more than 3,500 customers worldwide. Interactive Intelligence is among Software Magazine’s top 500 global software and services suppliers, is a BusinessWeek “hot growth 50” company, and is among Fortune Small Business magazine’s top 100 fastest growing companies. The company is also positioned in the leaders’ quadrant of the Gartner 2009 Contact Center Infrastructure, Worldwide Magic Quadrant report. Interactive Intelligence employs approximately 650 people and is headquartered in Indianapolis, Indiana. It has 14 offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +1 317.872.3000 or info@inin.com; on the Net: www.inin.com.

This release may contain certain forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially are described in the company's SEC filings.

Interactive Intelligence Inc. is the owner of the marks INTERACTIVE INTELLIGENCE, its associated LOGO and numerous other marks. All other trademarks mentioned in this document are the property of their respective owners.

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