LOS ANGELES, March 9, 2020 /PRNewswire/ -- Anthem
Sports & Entertainment Inc., a globally integrated
multi-platform media company, and iHeartMedia, Inc. (NASDAQ: IHRT),
America's leading audio company, announced today that they have
entered into a multi-year agreement to establish a strategic
partnership under which the parties will collaborate on the
co-production of original programming and on the marketing of
Anthem's properties across iHeartMedia's multi-platform audio
network.
The partnership comes at a time of expansion for Anthem, which
acquired a majority interest in AXS TV in 2019, becoming partners
with remaining shareholders Mark
Cuban and Anschutz Entertainment Group while bringing Steve
Harvey Global into the company as an investor and advisor on
content development. Anthem also recently announced that it had
become an investor and strategic partner in PlayersTV, the sports
lifestyle digital network being launched by Players Media
Group.
"We continue to build key strategic partnerships that expand our
reach," said Len Asper, Anthem CEO.
"Our new partnership with iHeartMedia gives us unprecedented access
to its quarter of a billion monthly listeners, reaching 9 out of 10
Americans each month through its national network of local radio
stations and its ubiquitous digital app, live events, podcasts and
other properties. Joining forces with iHeartMedia provides an
invaluable opportunity to extend the reach of our brands, and to
create unique and original content that serves our passionate
communities."
"It's an exciting time for Anthem as they continue to expand
their reach" said Peter Volynsky,
Executive Vice President of Corporate Development and Ventures for
iHeartMedia. "We are looking forward to collaborating
with the Anthem team, offering even more unique and compelling
content to our audiences, while also helping them build further
awareness and grow their brand through our massive scale and
national reach across our powerful multi-platform assets."
Anthem Sports & Entertainment Inc.
Anthem Sports & Entertainment Inc. is a globally
integrated multi-platform media company with offices and studios in
Los Angeles, Denver, Nashville, New York, Toronto, London and Istanbul. Anthem's portfolio
includes AXS TV, a leading music, entertainment and lifestyle
television channel; Fight Network, the world's premier
combat sports channel; IMPACT Wrestling, one of the
world's leading wrestling organizations specializing in original
programming and live events; Game+, the leader in Esports and
gaming content; GameTV, the home of game shows and
competition-based reality series; and HDNet Movies, which
features theatrically released films and documentaries. Anthem also
has a significant ownership interest in Pursuit Channel, one
of the top outdoor channels in the U.S.
About iHeartMedia
iHeartMedia (NASDAQ: IHRT) is the number one audio company
in the United States, reaching
nine out of 10 Americans every month – and with its quarter of a
billion monthly listeners, has a greater reach than any other media
company in the U.S. The company's leadership position in audio
extends across multiple platforms, including more than 850 live
broadcast stations in over 150 markets; digital radio via its
iHeartRadio digital service available across more than 250
platforms and 2,000 devices; through its on-air influencers;
social; branded iconic live music events; and podcasts as the #1
commercial podcast publisher. iHeartMedia also leads the audio
industry in analytics, targeting and attribution for its marketing
partners with its SmartAudio product, using data from its massive
consumer base. Visit iHeartMedia.com for more company
information.
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SOURCE Anthem Sports & Entertainment