NEW YORK, June 29, 2011 /PRNewswire/ -- MG Icon, the joint
venture between Iconix Brand Group, Inc. (Nasdaq: ICON) and
Madonna, in partnership with Macy's announced today it will
continue its association with actress and television personality
Kelly Osbourne for the fall 2011
Material Girl marketing campaign titled, "MG + NYC." The
multi-media marketing campaign will debut in September issues of
fashion and lifestyle magazines such as PEOPLE StyleWatch,
Nylon, Seventeen, Teen Vogue and Cosmopolitan as
well as online, outdoor, in-store and in Macy's marketing
collateral.
(Photo: http://photos.prnewswire.com/prnh/20110629/NY27703 )
"We have both enjoyed working with Kelly and are thrilled to
have her on board for the launch of the Fall 2011 collection,"
commented Madonna and her daughter Lola.
"I'm really enjoying being the face of Material Girl. I love
being part of a brand for girls and having the opportunity to work
with Lola who has an amazing fashion instinct. Added to that is the
fact that Madonna has been a big influence on my style over the
years," stated Kelly Osbourne.
The campaign creative represents the quintessential New York City scene with Osbourne being
photographed for a series of print ads in Times Square, Rockefeller
Plaza, Soho, the West Village, Little Italy and Chinatown. The
background includes the world famous Empire State Building, as well
as a more playful feel with Osbourne on top of a double-decker
tourist bus riding down Fifth Avenue.
Dari Marder, chief marketing officer, Iconix Brand Group,
commented, "Kelly has been an amazing partner for Material Girl;
she has truly embraced the brand and our consumers have
reciprocated." Marder added, "The essence of Material Girl is
all about your own personal style and individuality. The new fall
campaign, 'MG+NYC' reflects all the different sides of our Material
Girl, from uptown to downtown."
"Today's 'Material Girl' really relates to the fashion
independence and individuality of Kelly
Osbourne," said Martine
Reardon, executive vice president of marketing and
advertising, Macy's. "We are so excited to continue with Kelly for
the fall season, as we look to bring fresh fashion and inspiration
to our new generation 'Material Girl.'"
In addition to appearing in the campaign, Osbourne will make
personal appearances on behalf of Material Girl brand at
Macy's.
Material Girl is a fast-fashion junior collection inspired and
designed in collaboration with Madonna and her daughter Lola, along
with Iconix Brand Group's in-house fashion department. To stay up
to date with the latest news from Material Girl, follow
@MaterialGirlCol on Twitter and use the hash tag #MGNYC. Become a
fan of Material Girl on Facebook at
www.facebook.com/materialgirlcollection.
About Iconix Brand Group, Inc: Iconix Brand Group, Inc.
owns, licenses and markets a growing portfolio of consumer brands
including CANDIE'S (R), BONGO (R), BADGLEY
MISCHKA (R), JOE BOXER (R)
RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R),
DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST
(R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an
interest in the ARTFUL DODGER (R), ED
HARDY (R), ECKO (R), MARC
ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM) and PEANUTS (R)
brands. The Company licenses its brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market in
both the U.S. and worldwide. Through its in-house business
development, merchandising, advertising and public relations
departments Iconix manages its brands to drive greater consumer
awareness and equity.
About Macy's: Macy's, the largest retail brand of Macy's,
Inc., delivers fashion and affordable luxury to customers at more
than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer
distinctive assortments including the most desired family of
exclusive and fashion brands for him, her and home. Macy's is known
for such epic events as Macy's 4th of July Fireworks® and the
Macy's Thanksgiving Day Parade®, as
well as spectacular fashion shows, culinary events, flower shows
and celebrity appearances. Building on a 150-year tradition, Macy's
helps strengthen communities by supporting local and national
charities that make a difference in the lives of our customers.
For Macy's media materials, images and contacts, please visit
our online pressroom at www.macys.com/pressroom.
About Madonna: Madonna, a multi-Grammy winning artist,
cultural icon, Rock and Roll Hall of Fame inductee, director,
producer, documentarian, children's book author, video visionary
and humanitarian has sold over 200 million albums in the course of
her unparalleled career in the entertainment business. Her recent
"Sticky and Sweet" Tour was the most successful concert tour by a
solo artist in history.
Contacts:
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Iconix
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Maria Dolgetta
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mdolgetta@iconixnbrand.com
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212.819.2084
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Macy's
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Holly Thomas
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Holly.Thomas@macys.com
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646.429.5250
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Madonna
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Liz Rosenberg
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Liz Rosenberg Media
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212.991.4290
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SOURCE Iconix Brand Group, Inc.