NEW YORK, June 3 /PRNewswire-FirstCall/ -- Harris
Interactive® (Nasdaq: HPOL), a leading global custom market
research firm, today announced the launch of Research
Lifestreaming(SM), a revolutionary new research platform
that presents a 360-degree view of individuals by connecting
information they post online, survey responses and behavioral
data. Harris's clients are in turn able to
interact with Research Lifestreaming participants, observe their
actions, ask them questions, and listen to their conversations,
thereby developing a deeper understanding of why they do what they
do.
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Although the concept of lifestreaming is not new -- people have
always recorded happenings in their daily lives -- the journals and
diaries of yesteryear have been replaced by new instruments. Today,
for instance, there are more than 400 million active Facebook users
and 105 million registered Tweeters, many of whom are sharing
important aspects of their lives daily through these sites. In
fact, two of every three Americans who are online use some form of
social media.
"Examining and analyzing the comments that people post online
creates an unprecedented opportunity to understand their passions –
the ideas that drive them at a fundamental level," says
Mike Saxon, Harris Interactive's
Senior Vice President of Product Development, "We can now leverage
this understanding to answer critical questions in the intersection
of rational and emotional thought, such as product choice, brand
engagement, and political beliefs."
Research Lifestreaming differs from all other types of research
in that it is single source, meaning Harris knows
attitudinal, behavioral, demographic and psychographic information
about each of its respondents. Unlike data fused from multiple
panels, Research Lifestreaming connects all data to the same
individual, so no assumptions have to be made, thereby giving a
more holistic view of a person, compared to traditional surveys or
social media monitoring. Specific benefits include the ability
to:
- Listen to unfiltered conversations on membership
social media networks (with the respondents’ full consent) and link
panelists' demographic profiles to their social networking posts,
thus segmenting panelists into online personalities based on
socio-graphic attributes;
- Observe behavioral patterns of individuals using Harris
Interactive's Clickstream and Mobile GPS technology, sending
surveys to respondents' mobile phones and asking relevant
questions based on their geolocation;
- Interact with participants using two-way
interaction via group discussions on the web and asking them
one-on-one, in-depth questions about their experiences; and
- Survey panelists with traditional surveys to gain
marketplace and macro-level data that provides on-the-spot
opinions.
"The Research Lifestreaming platform enables us to answer
critical questions at the right time. For instance, we're able to
enhance point-of-sale marketing programs by surveying people at the
moment of truth -- right after they've made a decision to purchase
-- and before post-buy rationalization sets in," concludes
Saxon.
About Harris Interactive
Harris Interactive is one of the world's leading custom market
research firms, leveraging research, technology, and business
acumen to transform relevant insight into actionable foresight.
Known widely for The Harris Poll and for pioneering
innovative research methodologies, Harris offers expertise in a
wide range of industries including healthcare, technology, public
affairs, energy, telecommunications, financial services, insurance,
media, retail, restaurant, and consumer package goods. Serving
clients in over 215 countries and territories through our North
American, European, and Asian offices and a network of independent
market research firms, Harris specializes in delivering research
solutions that help us – and our clients – stay ahead of what's
next. For more information, please visit
www.harrisinteractive.com.
Press
Contact:
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Harris
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SOURCE Harris Interactive