OutKick Finishes 2023 With Most Growth in Unique Visitors Amongst Competitive Set
January 18 2024 - 11:13AM
Business Wire
OutKick finished 2023 with the most growth year over year
amongst its competitive set in total multiplatform unique visitors,
delivering a monthly average of 7.2 million total multiplatform
unique visitors, up 65% versus 2022, according to Comscore.
Additionally, OutKick saw increases across all categories in the
fourth quarter of 2023 versus 3Q 2023 with 73 million total
multiplatform views (up 15%), 73 million total multiplatform
minutes (up 9%), and 6.1 million total multiplatform unique
visitors (up 7%), according to Comscore.
In commenting on the digital performance, OutKick founder Clay
Travis said,“2023 was a tremendous year for OutKick. We’ve added
new shows, top-tier talent, and most importantly continued to
generate engaging content with a roster that’s unfiltered and
fearless.”
To close out the year, OutKick saw 341 million total
multiplatform views and 368 million total multiplatform minutes.
The platform also finished with strong increases in social
engagement on Facebook, X (formerly Twitter), and Instagram with
13.8 million social actions, up 119% year over year and Facebook,
X, and YouTube with over 1 billion video views, up 987% versus
2022, according to Shareablee.
*Source: Comscore Media Metrix® Multi-Platform, Desktop &
Mobile, Total Audience, Custom-Defined List Including CBS Sports,
ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com,
DEADSPIN.com,BARSTOOLSPORTS.com, and NY Post Sports, January 2023 –
December 2023 U.S. **Source: Comscore Social, Metrics & Trends,
Facebook, X YouTube, December 2023, Report Date: 01/17/2024.
About OutKick
OutKick is one of the fastest growing national multimedia
platforms that produces and distributes engaging content at the
intersection of sports, sports culture, pop culture and news.
OutKick’s industry recognized stable of reporters, hosts and
contributors are accessible on www.OutKick.com as well as across
video livestreams, social media, podcasts, and radio, reaching tens
of millions of fans each month. Owned by FOX Corporation, OutKick
was originally founded by Clay Travis. For more information, please
visit www.OutKick.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240118667879/en/
OutKick Press Contact: Brian
Karpas 212-301-9966 brian.karpas@outkick.com
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