New COVID-19 U.S. Consumer Sentiment Survey Reveals a 70% Spike in Overall Nervousness Among American Adults Over the Last 20...
March 31 2020 - 8:00AM
Business Wire
Fluent, Inc. launches weekly “Fluent Pulse”
survey to track impact of COVID-19 on consumers’ daily
lives
March 31, 2020--Fluent, Inc. (NASDAQ: FLNT), a leading
performance marketing company, today announced the launch of
Fluent Pulse, an ongoing insights initiative designed to
track consumer sentiment and impact on everyday life as it relates
to the COVID-19 outbreak. For its first installment of Fluent
Pulse, Fluent conducted a survey of over 1.85 million opted-in U.S.
adults. As of March 30, the survey revealed a 70% spike in overall
nervousness over the last 20 days among Americans ages 18+. Of
those, 46% of U.S. consumers surveyed reported being somewhat
nervous or very nervous about the COVID-19 pandemic, compared to
only 27% of consumers reporting this same sentiment two weeks
prior.
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New COVID-19 U.S. Consumer Sentiment
Survey Reveals a 70% Spike in Overall Nervousness Among American
Adults Over the Last 20 Days (Graphic: Business Wire)
In addition to overall sentiment, Fluent Pulse will measure and
track consumers’ compliance with social distancing recommendations,
satisfaction with the Trump administration’s handling of the crisis
and shifts in buying behavior and leisure activities, among other
sentiments. Fluent Pulse also found that 83% of consumers are more
concerned with the health of their families and fellow Americans
than they are with their personal finances or the overall U.S.
economy.
Interacting with nearly a million Americans daily, Fluent is
uniquely able to leverage its real-time survey and analytics
capabilities to help businesses and municipalities better support
people during this uncertain and rapidly changing period.
“As one of the largest independent surveyors of consumers in the
world, we believe it is our responsibility to offer access to
timely and reliable insights that will better enable businesses,
governments and other service providers to establish connections
and offer support during this unprecedented time,” said Matthew
Conlin, President of Fluent. “As people around the country are
instructed to socially distance, our hope is that Fluent Pulse will
allow us to monitor awareness, preparedness and overall impact so
that our business partners and governmental authorities can rally
to support those most in need. Everyone here at Fluent understands
that stopping this pandemic requires all hands on deck, and we are
proud to contribute our media inventory, survey capabilities and
personnel to this collective effort.”
The company’s goal is for Fluent Pulse to poll over 5 million
Americans on COVID-19-related topics by the end of April using its
own advertising inventory.
For this first installment, Fluent Pulse insights were collected
from March 10th through March 30th, via Fluent's portfolio of owned
and operated media properties. Sourced from a geographically
diverse population of respondents, results are specific to the
Fluent audience and not reflective of the general U.S.
population.
All forthcoming survey insights will be hosted at
www.fluentpulse.com/covid-19 and will provide an ongoing evaluation
of public sentiment over time. Fluent Pulse will publish new
insights each Tuesday morning along with consumers’ reactions to
other milestone events that may occur outside of this cycle. Survey
results are intended to provide actionable insight into general
sentiment around the outbreak as well as impact on the general
population.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing
company with an expertise in creating meaningful connections
between consumers and brands. Leveraging our proprietary
first-party data asset of opted-in consumer profiles, Fluent, Inc.
drives intelligent growth strategies that deliver superior
outcomes. Founded in 2010, the company is headquartered in New York
City.
Forward-Looking statements
This press release contains "forward-looking statements," as
that term is defined under the Private Securities Litigation Reform
Act of 1995 (PSLRA), which statements may be identified by words
such as "expects," "plans," "projects," "will," "may,"
"anticipate," "believes," "should," "intends," "estimates," and
other words of similar meaning. Such forward looking statements are
subject to risks and uncertainties that are often difficult to
predict, are beyond our control and which may cause results to
differ materially from expectations. Readers are cautioned not to
place undue reliance on these forward-looking statements, which are
based on our expectations as of the date of this press release and
speak only as of the date of this press release. Readers are also
advised to consider the factors under the heading "Forward-Looking
Statements" and "Risk Factors" in the Company's Annual Report on
Form 10-K, as may be supplemented or amended by the Company's
Quarterly Reports on Form 10-Q and other SEC filings. The Company
undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events or otherwise, except as required by law.
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Investor Relations Fluent, Inc. (917) 310-2070
InvestorRelations@fluentco.com
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