FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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OMB Number: 3235-0287
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public
Utility Holding Company Act of 1935 or Section 30(f) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

MARINA OSCAR E 		2. Issuer Name and Ticker or Trading Symbol

ELIZABETH ARDEN INC [ RDEN ] 		5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
EVP, General Counsel & Secty.
(Last)          (First)          (Middle)

C/O ELIZABETH ARDEN, INC., 2400 SW 145 AVENUE, 2ND FLOOR 		3. Date of Earliest Transaction (MM/DD/YYYY)

9/10/2012
(Street)

MIRAMAR, FL 33027
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, $.01 par value   8/30/2012     G   V 550   D $0   57296   (3) D    
Common Stock, $.01 par value   9/10/2012     S (1)    6000   D $46.533   (2) 51296   (3) D    
Common Stock, $.01 par value   9/11/2012     M    5011   A $15   56307   (3) D    
Common Stock, $.01 par value   9/11/2012     S (4)    5000   D $46   51307   (3) D    
Common Stock, $.01 par value   9/11/2012     S (4)    11   D $46.5   51296   (3) D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy)   $15   9/11/2012     M         5011    8/21/2007   (5) 8/21/2009   Common Stock, $.01 par value   5011   $0   12989   D    

Explanation of Responses:
( 1)  Sold for estate planning purposes.
( 2)  Reflects the weighted average price of $46.533 shares of common stock of the Issuer sold by the Reporting Person in multiple transactions on September 10, 2012 with the sale price ranging from $46.45 to $46.67 per share. The Reporting Person undertakes to provide upon request by the Staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
( 3)  Includes 4,267 service-based restricted stock units.
( 4)  Sold pursuant to a 10b5-1 Plan adopted by the Reporting Person for estate planning purposes.
( 5)  This stock option vested in three equal installments on August 21, 2007, August 21, 2008 and August 21, 2009.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
MARINA OSCAR E
C/O ELIZABETH ARDEN, INC.
2400 SW 145 AVENUE, 2ND FLOOR
MIRAMAR, FL 33027

EVP, General Counsel & Secty.

Signatures
OSCAR E. MARINA 9/12/2012
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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