The company unveils new branding and an
improved customer experience, and announces achievement of its
sales agent hiring goals
SANTA
CLARA, Calif., Oct. 10,
2023 /PRNewswire/ -- Today eHealth, Inc.
(Nasdaq: EHTH) (eHealth.com), a leading online private health
insurance marketplace, marks key achievements and milestones as
Medicare's Annual Enrollment Period (AEP) approaches.
"Throughout the past twelve months, eHealth has made important
improvements across our organization that highlight our value to
Medicare beneficiaries and empower our licensed insurance agents to
help customers choose the right coverage for their needs. We have
also released new consumer-facing tools and redesigned our website
for beneficiaries who prefer to do their own research and enroll
online. Because of these improvements and many more, I am confident
that our team will deliver a successful AEP this year," said
eHealth CEO Fran Soistman.
Mr. Soistman continued: "Our recent survey of over 5,000
Medicare beneficiaries shows that many plan to review their health
insurance options this year. With several high-profile exits and
capacity reductions in the health care sector, eHealth's ability to
provide timely expert advice and enrollment services is more
important than ever. This gives eHealth an opportunity to build
stronger relationships with consumers and carriers."
A New Brand Identity
eHealth enters this year's AEP
with a revitalized brand identity, designed with consumers at the
forefront. Based on extensive consumer research and testing,
eHealth's new voice, content, website, marketing assets, and
digital and television ads will give Medicare beneficiaries a
game-changing alternative to the stress-inducing marketing and
sales pitches that typically run this time of year. Notably,
eHealth has introduced Eve, a spokeswoman who embodies the
company's new brand and represents the compassion and expertise
eHealth customers deserve. See eHealth's new ads and meet Eve
here.
An Improved User Experience
eHealth has made extensive
improvements to the online customer experience ahead of AEP.
Throughout eHealth's website, page content and navigation have been
simplified, plan comparison layouts have been improved and made
more intuitive, and new sorting options have been added. An
optional guided shopping experience has also been introduced to
lead customers step-by-step toward plan recommendations based on
their personal needs and preferences. Special emphasis has been
placed on significant updates to the mobile website to improve its
functionality and value for customers.
A Dedicated Support Team
eHealth has successfully met its agent hiring goals for this AEP,
selecting from an applicant pool of over 50,000 individuals. We are
offering new, updated training, including sales mastery and
specialized training for agents supporting the company's local
market strategy. eHealth also offers ongoing training to help
advisors advance their careers. eHealth is also empowering its
agents with productivity tools that help them match beneficiaries
with the right plans.
Financial Strength
This AEP marks an important
milestone for eHealth as the company expects to return to strong
Medicare enrollment growth during the fourth quarter while also
delivering expansion in enrollment margin compared to a year ago,
driven by enhanced lead quality and further improvement in lead
conversion rates. The company is in a strong liquidity position to
support its growth plans during the AEP and beyond, with a goal to
achieve break-even operating cash flow for the 12 months ending
March 31, 2024.
Forward Looking Statements
This press release contains statements that are forward-looking
statements within the meaning of the federal securities laws.
Forward-looking statements generally relate to future events or our
future financial or operating performance. Forward-looking
statements in this press release include, but are not limited to,
statements relating to the following: our outlook for the upcoming
Medicare annual enrollment period; our investments in marketing,
technology and operational initiatives and expected impact of these
investments on our business; our expectations regarding our
business, including market opportunity and our competitive
advantage; our expectations regarding our relationships with
consumers and carriers; our projections for Medicare enrollment
growth, enrollment margin and other quality metrics, including lead
conversion rates; our liquidity position and operating cash flow
goal; and our expectations regarding our future performance and
financial condition.
Our expectations and beliefs regarding these matters may not
materialize, and actual results in future periods are subject to
risks and uncertainties that could cause actual results to differ
materially from those projected. These risks include those set
forth in our filings with the Securities and Exchange Commission,
including our latest Form 10-Q and 10-K. The forward-looking
statements in this press release presentation are based on
information available to us as of today, and we disclaim any
obligation to update any forward-looking statements, except as
required by law.
About eHealth (NASDAQ: EHTH)
We're Matchmakers. For
over 25 years, eHealth has helped millions of Americans find the
healthcare coverage that fits their needs at a price they can
afford. Consumers can visit our health insurance marketplace at
ehealth.com, or call us to speak with a licensed insurance agent at
1-833-964-1202. As a leading independent licensed insurance agency
and advisor, eHealth offers access to over 180 health insurers,
including national and regional companies.
For more information, visit ehealth.com or follow us on
LinkedIn, Facebook, Instagram, and X. Open positions can be
found on our career page.
Media inquiries, please contact: pr@ehealth.com
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SOURCE eHealth, Inc.