DraftKings Agrees to Multi-Year Deal with Simplebet to Expand Sportsbook In-Game Offerings
August 24 2021 - 7:30AM
Simplebet, the technology company reimagining the way fans engage
with live sports, today announced a multi-year agreement with
DraftKings (Nasdaq: DKNG), a leading sports betting and gaming
operator in the U.S., to launch real-money micro-betting across the
DraftKings Sportsbook. Integration with Simplebet’s micro-betting
technology will allow DraftKings customers to engage even further
with the sports they love by wagering, among other things,
play-by-play, throw-by-throw and pitch-by-pitch throughout a
sporting event.
Under the agreement, DraftKings will be able to
offer Simplebet’s micro-betting products for the NFL, MLB and NBA
and a new suite of college football products, which are the first
micro-betting products available for collegiate sports. With
micro-betting, DraftKings customers will now be able to wager on
even more individual moments over the course of a game through the
DraftKings Sportsbook.
“We’re thrilled to be launching our real-money
micro-betting products with DraftKings,” said Chris Bevilacqua,
Co-Founder and CEO of Simplebet. “These types of offerings
represent the next evolution of sports betting and deliver enhanced
opportunities for operators and fans alike. We look forward to the
successful roll-out and to showcasing the excitement that comes
with micro-betting.”
Simplebet announced the completion of a $15 million
financing round earlier this year, bringing total funding to $50
million. The recent funding is being used to enhance the company’s
existing NFL, MLB and NBA products by adding dozens of derivative
micro-markets, launching new sports, introducing new subcategories
of micro-markets such as Scripts, expanding engineering resources
to enable more efficient customer integrations and exploring other
strategic opportunities.
“We’re excited to be working with Simplebet to
change the in-game betting experience for our customers and,
together, changing the way sports fans engage with their favorite
sports,” said Paul Liberman, President, Global Product and
Technology at DraftKings. “Through our shared commitment to
delivering innovative technology, our customers are now able to
take part in this unique betting and engagement experience on the
DraftKings Sportsbook.”
Simplebet has developed a suite of innovative
micro-betting products for the NFL, NBA, MLB and, most recently,
college football. The company enables sports betting operators,
media companies and technology companies to enhance live sports by
offering engaging experiences in real-time with its proprietary
automated operations platform.
About Simplebet:
Co-founded in 2018 by Chris Bevilacqua, Joey Levy,
and Scott Marshall, Simplebet is the technology company pioneering
micro-betting and fan engagement for U.S. sports. Micro-betting
introduces instant gratification to the sports betting user
experience by enabling moments within sporting events to become
discrete betting and engagement opportunities. For more information
please visit their website at https://www.simplebet.io/, and follow
on LinkedIn and Twitter.
About DraftKings:DraftKings Inc.
is a digital sports entertainment and gaming company created to
fuel the competitive spirit of sports fans with products that range
across daily fantasy, regulated gaming and digital media.
Headquartered in Boston, and launched in 2012 by Jason Robins, Matt
Kalish and Paul Liberman, DraftKings is the only U.S.-based
vertically integrated sports betting operator. DraftKings is a
multi-channel provider of sports betting and gaming technologies,
powering sports and gaming entertainment for operators in 17
countries. DraftKings’ Sportsbook is live with mobile and/or retail
betting operations in the United States pursuant to regulations in
Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New
Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee,
Virginia and West Virginia. DraftKings’ daily fantasy sports
product is available in 7 countries internationally with 15
distinct sports categories. DraftKings is the official daily
fantasy partner of the NFL, MLB, NASCAR, PGA TOUR and UFC as well
as an authorized gaming operator of the NBA and MLB, an official
sports betting partner of the NFL, an official betting operator of
PGA TOUR and the official betting operator of UFC. DraftKings also
owns Vegas Sports Information Network, Inc. (VSiN), a
multi-platform broadcast and content company.DraftKings
Forward-Looking Statements
Certain statements made in this release are
“forward looking statements” within the meaning of the “safe
harbor” provisions of the United States Private Securities
Litigation Reform Act of 1995. When used in this press release, the
words “estimates,” “projected,” “expects,” “anticipates,”
“forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,”
“will,” “should,” “future,” “propose” and variations of these words
or similar expressions (or the negative versions of such words or
expressions) are intended to identify forward-looking statements.
These forward-looking statements are not guarantees of future
performance, conditions or results, and involve a number of known
and unknown risks, uncertainties, assumptions and other important
factors, many of which are outside DraftKings’ control, that could
cause actual results or outcomes to differ materially from those
discussed in the forward-looking statements. For a discussion of
additional risks and uncertainties, which could cause actual
results to differ from those contained in the forward-looking
statements, see DraftKings’ Securities and Exchange Commission
filings. DraftKings does not undertake any obligation to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
Media contacts:
Simplebetsimplebet@dkcnews.com
DraftKingsmedia@draftkings.com@DraftKingsNewsInvestor
contact:Investors@draftkings.com
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