COLMAR, Pa., Feb. 19, 2019 /PRNewswire/ -- When an
original equipment part fails, every automotive repair professional
knows to check Dorman (NASDAQ: DORM) first for a reliable
direct replacement, instead of going back to the dealership.
But what if the original design could be improved? And what if
replacing the original requires advanced tools, or removing all
kinds of other equipment just to fix a failed component? It might
take hours to replace, if you can do it at all, only to replace
that same part again soon.
Solving those issues is the purpose behind Dorman's OE FIX
products, and now it's easy to learn more about these innovative
solutions in Dorman's OE FIX Guide. This new publication tells the
stories behind dozens of OE FIX products, showing how Dorman
engineers diagnosed failure points in original designs, and found
ways to simplify replacement or make upgrades to increase
performance and reliability.
"Many counterpeople and service technicians know to check Dorman
first whenever they need a replacement part, but we want to make
sure they also know why to choose Dorman first," said Dorman President and CEO Kevin Olsen. "This new guide perfectly showcases
all the creative ways we design and engineer parts to solve common
repair problems."
An OE FIX is a Dorman-engineered part that is exclusive upon
release and improves on an original equipment design.
OE FIX products add value in multiple ways, such as by
strengthening materials to prevent future failures, modifying
design to reduce installation time, or allowing replacement of only
the failure-prone component instead of an entire assembly.
Dorman has always featured OE FIX parts in each of its monthly
New Product Announcements, which are emailed to tens of thousands
of warehouse distributors, jobbers, counterpeople, service
technicians and do-it-yourselfers. These parts are also highlighted
on Dorman's website with the trademark wrench-shaped OE FIX logo.
This new guide organizes many different OE FIX parts released in
recent years, and describes them in more depth, with extended
details and even feature stories on some of the most popular
favorite fixes.
"We always hear from counterpeople and service techs that they
love these OE FIX ideas, but it's tough to tell the whole story in
only a couple bullet points in a standard catalog," said
Tom Donoghue, Dorman's VP of
Marketing. "The new OE FIX Guide really allows us to tell these
design and engineering parts stories in the detail that our
customers want."
The OE FIX Guide is currently being distributed through Dorman
customers, including major retailers and automotive shops
throughout North America. You can
also view an interactive digital edition, along with other OE FIX
videos and multimedia, at DormanProducts.com/OEFIX.
CONTACT:
Tom Donoghue
VP of Marketing
TDonoghue@DormanProducts.com
WEBSITE:
DormanProducts.com
HEADQUARTERS:
3400 E. Walnut Street
Colmar, PA 18915
215-997-1800
ABOUT DORMAN:
Dorman Products, Inc. offers repair professionals and vehicle
owners greater freedom to fix cars and trucks by engineering more
exclusive, labor-saving and cost-effective replacement solutions
than anyone else.
Founded in 1918, we now have more than 130,000 parts in our
catalog, and we release hundreds of new light, medium and heavy
duty parts every month.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/dorman-releases-new-oe-fix-guide-300797914.html
SOURCE Dorman Products, Inc.