Advertisers can now engage Sling viewers with interactive
brand content while watching live TV, driving greater brand
awareness, consideration and purchase intent.
ENGLEWOOD, Colo., Dec. 12,
2023 /PRNewswire/ -- DISH Media, today announced a
partnership with BrightLine to allow for interactive ad units on
live and on demand inventory on SLING TV. The two new advanced
advertising products, In-Stream Interactive (versatile scrollers,
simple games and trivia) and Dynamic Addressable (creative tailored
to a viewer's specific location), are now available on SLING. With
Connected TV (CTV), now the number one platform for consuming
video, advertisers are turning to more performance-based tactics to
determine whether their TV campaigns are driving incremental
results. Dynamic ads are redefining the traditional commercial
break, allowing agencies and brands to increase brand awareness and
prompt audiences to take action.
"As a leading streaming platform, our goal is to provide our
SLING advertisers with the most effective, full-funnel ad solutions
that allow for optimal targeting," said Dave Antonelli, vice president, Sales, DISH
Media. "Our first-party subscriber data coupled with Brightline's
suite of personalized ad experiences is another opportunity for our
brand partners to achieve better attribution and guide consumers
further down the marketing funnel."
CTV is setting a higher benchmark for all video ad campaigns.
Brands and marketers looking for the ability to better target,
measure and assess campaign ROI are taking note, shifting more ad
dollars that way. According to a recent study by BrightLine,
dynamic CTV ad inventory delivered a 126% purchase attribution rate
and a 3.5% lift in purchase intent. Brightline's market leading
technology allows brands to drive consumers to take action in
what's increasingly becoming a fragmented viewership
environment.
"There's a growing appetite for dynamic ad units that allow
advertisers to engage directly with their audience and deliver more
than a traditional TV commercial, " said Michael Bologna, chief accelerator at
BrightLine. "We've partnered with DISH Media to expand the
possibilities for CTV advertisers and provide viewers with the most
dynamic, effective, and measurable ad experience available."
About DISH Media
DISH Media provides advertisers with
intelligent solutions to efficiently maximize exposure to desired
audiences across DISH TV and SLING TV while safeguarding consumer
personal information. Through innovative platforms like addressable
targeting and programmatic buying, viewer measurement tools and
access to custom audiences on DISH TV and SLING TV, advertisers
employ data-driven, demographically targeted buys that enhance
their national media campaigns. Visit media.dish.com.
About BrightLine
BrightLine is the market leader for
data-driven CTV ad experiences, powering Fortune 100 companies with
the industry's most engaging and scalable TV solutions in the age
of streaming. All leading OTT providers rely on BrightLine's
TV-first technology offering to engage their audiences next
generation content and ad experiences across broadcast and cable
networks, including A&E Networks, AMC Networks, NBC Universal,
CBS Interactive, Discovery Networks, Fox Corp, Hulu, and leading
OTT platforms, including Roku, Samsung, Apple, Amazon, Microsoft
Xbox and Sony PlayStation. Learn more about BrightLine at
www.brightline.tv.
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SOURCE DISH Network Corporation