Digimarc and Walmart Collaborating to Reduce Waste and
Improve Efficiency and Accuracy at Checkout
BEAVERTON, Ore., April 30, 2019 /CNW/ -- Digimarc Corporation
(NASDAQ: DMRC), the inventor of the Intuitive Computing Platform
(ICP™) featuring Digimarc Barcode, announced that it is
collaborating with Walmart to improve the management of packaged
fresh foods. The program is intended to reduce fresh food waste and
provide everyday lowest prices by automating the markdown
process.
"We are working closely with Digimarc to innovate and apply new
technologies that will aim to reduce waste, help improve our
overall store operations, and improve customer experience," said
John Crecelius, senior vice
president of central operations at Walmart. "As we apply this new
technology to our fresh processes, our goal is to realize new
customer benefits while accelerating our commitment to reduce
waste."
The scope of the companies' work together on improving
efficiency and accuracy of checkout has been expanded through
technology development and business process engineering to include
waste reduction by automating many aspects of packaged fresh food
inventory management. Fresh product labels can be crinkled,
smudged, wrapped around edges, or fraudulently altered,
contributing to product shrinkage, lower inventory accuracy, and
suboptimal customer experiences. The Digimarc Barcode for Fresh
Product Labels makes scanning more reliable, simplifies operations,
improves inventory accuracy and provides a better customer
experience.
"This program coalesces efforts to benefit society with
Walmart's dedication to everyday low prices," said Digimarc CEO
Bruce Davis. "We look forward to
helping Walmart reduce food waste and save money for consumers
through the use of this program."
Find out more about the Digimarc Barcode for Fresh Product
Labels by clicking here.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. Based on the patented Intuitive Computing
Platform (ICP™), Digimarc provides innovative and comprehensive
automatic recognition technologies to simplify search, and
transform information discovery through unparalleled reliability,
efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc
Discover® software for barcode scanning, image
recognition, and more. Digimarc is based in Beaverton, Oregon, with technologies deployed
by major retailers and consumer brands, global banks, U.S. states,
film companies and professional sports franchises, among others.
Visit digimarc.com and follow us @digimarc to learn more about The
Barcode of Everything®.
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SOURCE Digimarc Corporation