SHANGHAI, Jan. 19, 2022 /PRNewswire/ -- Dada Group (Nasdaq:
DADA), China's leading local
on-demand delivery and retail platform, announced that it hosted
the first "Think Tank Sharing -- JD Daojia On-Demand Retail
Seminar" in Shanghai on
January 14. The event gathered dozens
of representatives and experts from global brands and retailers,
including PepsiCo, Kimberly-Clark, Carrefour, Unilever,
Mars Wrigley, Yili, Yihai Kerry, and Mondelēz, under the same roof
where they offered deep insights on the optimization and
digitalization of the omni-channel supply as well as the future
plan of on-demand retail in 2022.
"JD Daojia On-Demand Retail Seminar" is a think tank forum
launched by Dada Group, aiming to offer a platform for industry
partners to share new cases, exchange new thoughts and create new
opportunities together.
"From omni-channel marketing to omni-channel supply, we are at a
new stage in the collaborative development between on-demand retail
platform, brands and retailers." Jun
Jiang, Deputy General Manager of JD Daojia stated at the
event. The platform is committed to providing solutions in
efficiency improvement and optimization of omni-channel supply, so
as to solve the industry pain points and achieve greater
development with retailers and brand partners.
Omni-channel supply optimization marks a new phase in
China's on-demand retail
With the omni-channel strategy being a new growth driver for
brands and retailers, optimizing the supply chain of offline and
online channels and meeting the diversified needs of consumers is a
key way to promote greater growth for players in on-demand retail
industry. As the channels are increasingly diversified, the demand
of consumers also presents differentiated characteristics.
Meanwhile, it is of great significance to promote new products
through the omni-channel supply optimization. The features of
on-demand retail platforms, such as consumer insights and online
and offline integration, are important to solve the pain points for
brands in new products promotion.
Wenqi Yang, General Manager of
FMCG (fast-moving consumer goods) Business at JD Daojia, said that
the key solution is to match supply and demand more accurately and
efficiently through digital capacities, and to build a more
in-depth brand cooperation ecosystem. JD Daojia plans to further
share its robust omni-channel capability and infrastructure with
its brand and retail partners in an effort to achieving
omni-channel strategy, category operation, marketing upgrades, and
win-win results.
JDDJ creates a new growth engine for brands and boosts sales
of new products
In terms of the platform's digital capabilities, JD Daojia has
continuously improved its grid system operation capacity and
launched a grid system operation tool to enhance supply efficiency
while reducing cost. This helps brands promote the optimization of
supply chain efficiency in the field of precise supply, inventory
management, sales boost, and price control.
Besides, JD Daojia continues to expand and optimize supply
resources. The platform has established partnerships with 82 of the
Top-100 supermarket chains in China, including 9 of the top 10. With its
deep partnership with over 200 global brands, JD Daojia has secured
its leadership in the on-demand retail industry. Furthermore,
through the strengthened strategic cooperation with JD, it will
enrich both product supplies and delivery services, providing
consumers with a better shopping experience.
Based on its digital capacities and omni-channel ecosystem, JD
Daojia also partners with brands and retailers to create
diversified new product marketing campaigns. The platform has
introduced a new marketing program called Super New Product Day for
product launch promotions. In August
2021, Unilever launched a campaign under this new program
and extended new product coverage to 600 offline retail stores. As
a result, the new product's sales increased by 200% from the
previous week.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The Company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables an improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfilment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
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SOURCE Dada Group