SHANGHAI, Sept. 23, 2021 /PRNewswire/ -- Dada Group
(Nasdaq: DADA), China's leading
local on-demand delivery and retail platform, today announced that
JD Daojia (JDDJ), Dada's on-demand retail platform, hosted the
first "JD Daojia Brand Partner Conference" in Shanghai. At the event, JDDJ launched the
Super Brand Partner Program as a new initiative to join efforts
with dozens of the world's leading brands to co-establish a new
omnichannel retail ecosystem.
Themed around "Omni-Channel, New Ecosystem and Win-Win
Partnership", the conference gathered hundreds of business
representatives from global brands including Nestle, Mengniu, Yili,
Yihai Kerry, Procter & Gamble
under the same roof where they offered deep insights on the digital
transformation of the omnichannel retail industry in the era of
hyperlocal e-commerce.
"From long-distance, short-distance to hyperlocal e-commerce,
China's e-commerce industry has
experienced a milestone leap. It is necessary to follow the trend
and achieve a win-win partnership," said Philip Kuai, founder, chairman and CEO of Dada
Group. "We hope to join hands with our partners to accelerate the
digital transformation of China's
retail industry, supporting the healthy development of real economy
in the era of hyperlocal e-commerce."
"JDDJ has done a lot to help retail companies build digital
mid-stations, and consolidate fundamental digital capabilities for
retailers and brands to reduce costs and improve efficiencies."
Jianzhen Peng, secretary general
stated at the conference. "On-demand consumption is definitely one
of the main directions of future retail. The more brands and
retailers invest on on-demand retail and digitalization, the more
opportunities there will be. I am expecting to see JDDJ partners
with more brands to promote digitalization of the retail
industry."
The rise of the on-demand economy kickstarts a new revolution
in China's retail sector
The stay-at-home economy during the height of the pandemic has
transformed consumer spending habits, normalizing online shopping
behavior while accelerating the growth of the on-demand retail
platform, such as JDDJ. This new trend has shone limelight on the
significance of omnichannel retail, with the online-to-offline
(O2O) strategy being the most important growth driver for brands
and their FMCG businesses.
With its deep partnership with over 200 global brands, JDDJ has
secured its leadership in the on-demand retail industry. Through
the Super Brand Partner Program, JDDJ plans to further share its
robust omnichannel capability and infrastructure with its brand
partners in an effort to achieving omnichannel strategy, category
operation, marketing upgrades, and win-win results, creating
seamless brand experience for customers and boosting long-term
business growth.
JDDJ helps 62 brands increase sales
by 100% on the platform
With omnichannel and digital
transformation at the forefront of its strategy, JDDJ aims to
upgrade the one-hour delivery infrastructure solutions for the
retail industry. Meanwhile, partnering with global brands, JDDJ's
proven solutions have offered numerous practical examples of
omnichannel fulfilment and digitalization. According to JDDJ, the
sales of 62 brands on the platform increased by more than 100% so
far this year.
To strengthen an omnichannel strategy for retailers and brands,
JDDJ also empowers its partners with its order fulfillment, online
marketing, product management, user operation, and digitalization.
Dada's self-developed Haibo system integrates with retail chains'
multiple front-end sales platforms, helping retailers and brands to
digitalize their operations and improve their omnichannel
capacities. Meanwhile, JDDJ will continue to upgrade its Monica
system, an analytics system that offers consumption insights and
helps brands enhance business operation efficiency, while bringing
more consumers online with JDDJ's brand promotion staff.
About Dada Group
Dada Group is a leading platform of local on-demand retail and
delivery in China. It operates
JDDJ, one of China's largest local
on-demand retail platforms for retailers and brand owners, and Dada
Now, a leading local on-demand delivery platform open to merchants
and individual senders across various industries and product
categories. The Company's two platforms are inter-connected and
mutually beneficial. The Dada Now platform enables an improved
delivery experience for participants on the JDDJ platform through
its readily accessible fulfilment solutions and strong on-demand
delivery infrastructure. Meanwhile, the vast volume of on-demand
delivery orders from the JDDJ platform increases order volume and
density for the Dada Now platform. In June
2020, Dada Group began trading on the Nasdaq Global Market,
under the ticker symbol "DADA."
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SOURCE Dada Group