Perion Partners with CYREN to Enhance Browsing Safety for Its App Users
July 08 2014 - 7:00AM
Business Wire
Perion Codefuel, a division of Perion Network Ltd. (NASDAQ:
PERI) (TASE: PERI), a leading provider of software monetization
solutions, and CYREN, a leading provider of cloud-based security
solutions, announced today that they entered into a strategic
cooperation and intend to leverage CYREN's online security services
in order to help extend Perion Codefuel's suite of browsing and
security applications.
The cooperation underlines Perion’s commitment to ensure a safe
and secure online environment for its network of end-users while
also enhancing the user experience, thereby enabling Perion to
increase its user engagement and customer lifetime value.
“Providing our customers with a safe and secure online
environment is of extreme importance to Perion," said Shmulik
Barel, Vice President of Core Platforms, Perion Codefuel. “Through
this partnership with CYREN, our customers will be able to benefit
from an extended range of security applications, allowing them to
focus on building better products for their users."
CYREN will provide Perion with URL classification services
through its distributed detection centers. The services contain
numerous predefined categories including spam, fraud and phishing
websites.
“Analyzing more than 12 billion transactions per day, CYREN
provides powerful, reliable security for over 180 partners and
their end users,” said Lior Samuelson, CEO and Chairman of the
Board at CYREN. “Our patented detection technology consistently
protects organizations from Internet security threats that
originate from all corners of the globe. We are pleased to partner
with Perion to further extend the value they bring to their
worldwide customers.”
About Perion Network Ltd.
Perion powers innovation. Perion is a global performance-based
media and Internet company, providing online publishers and
app developers advanced technology and a variety of intelligent,
data-driven solutions to monetize their application or content and
expand their reach to larger audiences, based on our own experience
as an app developer. Our leading software monetization platform,
Perion Codefuel, empowers digital businesses to optimize installs,
analyze data and maximize revenue. Our app promotion platform,
Perion Lightspeed, enables developers to make wise decisions on
where to spend advertising budgets to produce the highest yield and
the most visibility. The Perion team brings decades of experience,
operating and investing in digitally-enabled businesses, and we
continue to innovate and create value for the app ecosystem. More
information about Perion may be found at www.perion.com.
Follow Perion on Twitter @perionnetwork.
About Perion Codefuel
Perion Codefuel is a leading provider of software monetization
solutions for developers, publishers and advertisers worldwide.
Perion Codefuel’s monetization platform includes InstallFuel (a
smart installer that offers targeted recommendations during
installation), SearchFuel (a range of customizable search boxes and
other search-based tools), and MobileFuel (in-app search feeds).
For more information, please visit www.codefuel.com.
About CYREN
CYREN is a leading provider of cloud-based security solutions.
The CYREN GlobalView™ cloud security platform leverages Recurrent
Pattern Detection™ technologies to protect more than 550 million
users in 190 countries. CYREN is traded on NASDAQ and the Tel Aviv
Stock Exchange (TASE) under the trading symbol “CYRN.” For more
information, visit www.CYREN.com.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words "will," "believe," "expect," "intend," "plan," "should"
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
the transaction; risks entailed in integration, including employee
retention and customer acceptance; the risk that the transaction
will divert management and other resources from the ongoing
operations of the two businesses or otherwise disrupt the conduct
of those businesses, potential litigation associated with the
transaction, and general risks associated with the business of
Perion, including changes in the markets in which the businesses
operate and in general economic and business conditions, loss of
key customers, unpredictable sales cycles, competitive pressures,
market acceptance of new products, inability to meet efficiency and
cost reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by the
Company with the Securities and Exchange Commission from
time to time, including its annual report on Form 20-F for the year
ended December 31, 2013. Perion does not assume any obligation
to update these forward-looking statements.
Source: Perion Network Ltd.
Perion Media Contact:Ellad Kushnir MatarassoCorporate
Marketing Manager+972-74-7600241elladk@perion.comorPerion
Investor Relations:Deborah
Margalit+972-3-7696100investors@perion.comorCYREN Media
Contact:Simone LeyendeckerRegional Marketing Manager
EMEA/APAC+49 30 52 00 56 278simone.leyendecker@CYREN.comorCYREN
Israel Investor Contact:Iris
LubitchEffectiveIR+972-54-252-8007Iris@EffectiveIR.co.il
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