Crocs, Inc. (NASDAQ: CROX) today announced the launch of Crocs Chameleons™, a new color-changing shoe line. The new collection combines Crocs’ proprietary closed-cell resin Croslite™ material with photochromic technology for the first color-changing technology in molded footwear. The Crocs Chameleons™ shoes will be available to the public starting on Friday, May 13 online and at Crocs retail locations.

Crocs Shirley before being exposed to UV lighting (Photo: Business Wire)

Crocs Chameleons™ shoes change from a translucent base color to a brilliant bright color within seconds when exposed to sunlight and back to their original color just as quickly once removed from UV light. While only a limited quantity of Crocs Chameleons™ shoes will be available to the public on Friday, May 13, consumers who want “first dibs” on the new shoes can visit www.CrocsChameleons.com starting today to sign up to receive a special link to a pre-sale website. Consumers who sign up will be emailed a link they can follow to purchase Crocs Chameleons™ shoes online 24 hours before they go on sale to the public.

The Crocs Chameleons™ line with launch with two styles for kids including:

  • Crocs Chameleons™ Translucent Clog (MSRP: $39.99, sizes C4 – J1). A fun, color-changing clog-style shoe for boys and girls, the Crocs Chameleons™ Translucent Clog is available in lime/yellow, oyster/pink lemonade and celery/sea blue.
  • Crocs Chameleons™ Shirley (MSRP: $39.99, sizes C9 – J1). A girly twist on the classic clog with a feminine flower cutout, the Crocs Chameleons™ Shirley is available in oyster/ultraviolet and celery/fuchsia.

Additional quantities of Crocs Chameleons™ shoes will be available later in the summer, just in time for the back-to-school shopping season. In 2012 the collection expands, with consumers seeing more evolutions of this new color-change technology from Crocs.

“Crocs Chameleons are the latest example of innovative designs we are committed to bringing to market,” said Dale Bathum, Vice President of Product for Crocs. “From our recent sneakers introduction to our new translucent collection, the first to incorporate TPU with our proprietary Croslite technology for sleeker designs, we continue to advance the ways in which we utilize our proprietary material.”

To see a video demonstrating the color-change technology, visit YouTube/crocs.com or learn more at www.CrocsChameleons.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6710389&lang=en

Crocs (NASDAQ:CROX)
Historical Stock Chart
From May 2024 to Jun 2024 Click Here for more Crocs Charts.
Crocs (NASDAQ:CROX)
Historical Stock Chart
From Jun 2023 to Jun 2024 Click Here for more Crocs Charts.