Crocs, Inc. Expands Innovative Product Line with Kids’ Color-Changing Shoes
May 04 2011 - 4:01PM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today announced the launch of Crocs
Chameleons™, a new color-changing shoe line. The new collection
combines Crocs’ proprietary closed-cell resin Croslite™ material
with photochromic technology for the first color-changing
technology in molded footwear. The Crocs Chameleons™ shoes will be
available to the public starting on Friday, May 13 online and at
Crocs retail locations.
Crocs Shirley before being exposed to UV
lighting (Photo: Business Wire)
Crocs Chameleons™ shoes change from a translucent base color to
a brilliant bright color within seconds when exposed to sunlight
and back to their original color just as quickly once removed from
UV light. While only a limited quantity of Crocs Chameleons™ shoes
will be available to the public on Friday, May 13, consumers who
want “first dibs” on the new shoes can visit
www.CrocsChameleons.com starting today to sign up to receive a
special link to a pre-sale website. Consumers who sign up will be
emailed a link they can follow to purchase Crocs Chameleons™ shoes
online 24 hours before they go on sale to the public.
The Crocs Chameleons™ line with launch with two styles for kids
including:
- Crocs Chameleons™ Translucent
Clog (MSRP: $39.99, sizes C4 – J1). A fun, color-changing
clog-style shoe for boys and girls, the Crocs Chameleons™
Translucent Clog is available in lime/yellow, oyster/pink lemonade
and celery/sea blue.
- Crocs Chameleons™ Shirley (MSRP:
$39.99, sizes C9 – J1). A girly twist on the classic clog with a
feminine flower cutout, the Crocs Chameleons™ Shirley is available
in oyster/ultraviolet and celery/fuchsia.
Additional quantities of Crocs Chameleons™ shoes will be
available later in the summer, just in time for the back-to-school
shopping season. In 2012 the collection expands, with consumers
seeing more evolutions of this new color-change technology from
Crocs.
“Crocs Chameleons are the latest example of innovative designs
we are committed to bringing to market,” said Dale Bathum, Vice
President of Product for Crocs. “From our recent sneakers
introduction to our new translucent collection, the first to
incorporate TPU with our proprietary Croslite technology for
sleeker designs, we continue to advance the ways in which we
utilize our proprietary material.”
To see a video demonstrating the color-change technology, visit
YouTube/crocs.com or learn more at www.CrocsChameleons.com.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and
children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe
collections with more than 250 styles to suit every lifestyle. As
lighthearted as they are lightweight, Crocs™ footwear provides
profound comfort and support for any occasion and every season. All
Crocs™ branded shoes feature Croslite™ material, a proprietary,
revolutionary technology that produces soft, non-marking, and
odor-resistant shoes that conform to your feet.
Crocs™ products are sold in 90 countries. Every day, millions of
Crocs™ shoe lovers around the world enjoy the exceptional form,
function, versatility and feel-good qualities of these shoes while
at work, school and play.
Visit www.crocs.com for additional information.
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