Crocs, Inc. (NASDAQ: CROX) announced today that Jeff Lasher has been appointed Chief Financial Officer, effective April 28, 2011.

Mr. Lasher has served as Crocs’ principal accounting officer and interim principal financial officer since January 2011. Additionally, he was the Company’s Corporate Controller since June 2009. Prior to joining Crocs, Mr. Lasher was a Senior Consultant for Connelly Consulting, a privately-held financial services company. From 2005 to 2008, he was the Vice President - Corporate Controller for Corporate Express Inc., a publicly-held business supplies and equipment company that was acquired by Staples, Inc. [NASDAQ: SPLS] in July 2008. Mr. Lasher was also the Vice President – Finance of AutoNation, Inc. [NYSE: AN] from 2000 to 2005. Mr. Lasher earned a BS from the University of Alabama and an MBA from the Pennsylvania State University.

John McCarvel, President and Chief Executive Officer, stated, “After an extensive search, the management team and board of directors came to the unanimous decision that Jeff was the best candidate to serve as our Chief Financial Officer. In addition to his financial background and prior experience with publicly held companies, Jeff brings a deep understanding of our global business to this critical role. Furthermore, he has lived in Colorado for more than 10 years and has a strong attachment to the local community. I look forward to continuing the strong working relationship we have established and building on our recent momentum.”

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs(TM) footwear provides profound comfort and support for any occasion and every season. All Crocs(TM) branded shoes feature Croslite(TM) material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs(TM) products are sold in 129 countries. Every day, millions of Crocs(TM) shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

Forward-looking statements

The matters regarding the future discussed in this news release include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but not limited to, statements regarding future revenue, margin and earnings; backlog and future orders; expansion of our business; and product diversification. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenue; changing fashion trends; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; our ability to open and operate additional retail locations; and other factors described in our most recent annual report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission. We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

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