Crocs, Inc. Appoints New Chief Marketing Officer

Crocs, Inc. (NASDAQ: CROX) today announced that it has named Andrew Davison as chief marketing officer. Davison will be responsible for leading all aspects of Crocs’ marketing including the company’s advertising, consumer promotions and online communications campaigns.

Prior to joining Crocs, Davison served as senior director of digital innovation at Crispin Porter & Bogusky (CP+B). While at CP+B, Davison served as CMO for the agency’s joint venture startup, B-cycle, the nation’s first city-wide bike-sharing program. He also led the agency’s innovation team in developing Vail Resorts EpicMix social media application, one of the country’s most innovative ski tracking technologies.

“Davison brings a wealth of marketing, branding and project development and innovation experience to Crocs,” said John McCarvel, president and chief executive officer of Crocs. “As new integrated marketing campaigns are developed and implemented, Davison will serve as a valuable resource and leader.”

In addition to his role at CP+B, Davison’s past experience also includes co-founding and serving as chief executive officer of texturemedia, an award-winning and nationally recognized interactive agency, from 2001 – 2008. As the firm’s chief strategist, Davison helped develop and implement custom integrated marketing campaigns and Web technology solutions for a broad range of clients, including Kaiser Permanente, Wells Fargo and the Aspen Ski Corporation.

“Crocs has a proven track record of innovative and successful marketing campaigns, and I look forward to continuing this tradition to further engage the millions of consumers around the world who have come to know and love the Crocs brand,” said Davison.

To learn more about Crocs or to find a Crocs store near you, visit Crocs.com.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit www.crocs.com for additional information.

Crocs (NASDAQ:CROX)
Historical Stock Chart
From May 2024 to Jun 2024